Expert Conversations
This material might change color over time, but its value lasts
By Emma Peterson. From beauty to strength to a 100-year lifespan, copper roofs come with a variety of benefits. Copper as a building material is probably most commonly thought of in reference to the color-changing skin of the Statue of Liberty in New York City, but it actually has a ...
How to bridge communication gaps in roofing companies
By Jesse Sanchez. Helping roofing companies break down internal silos through improved communication, boosting efficiency and morale. In the recent episode of Roofing Road Trips®, host Heidi J. Ellsworth discusses the challenges of bridging departmental communication gaps with Melissa Chapman and Monica Vornbrock, co-founders of The GLO Group. Their organization, ...
From classroom to rooftop
By Jessica Bravo. Building knowledge in the workforce through the collaborative efforts of the Roofing Alliance and Clemson University's roofing courses. In a Read, Listen, Watch (RLW®) webinar, Heidi J. Ellsworth sat down with Greg Bloom of Beacon Building Products, Alison LaValley of Roofing Alliance and Dr. Dhaval ...
The first woman to earn NRCA Pro Certification paves the way
By Jesse Sanchez. Estefani Albright becomes a trailblazer in roofing certification, inspiring a new era for the industry. In this episode of Roofing Road Trips®, the spotlight shines on Estefani Albright, the first woman to earn a Pro Certification from the National Roofing Contractors Association (NRCA). Host Megan Ellsworth discusses ...
Fostering customer loyalty
By Jessica Bravo. Spread the word, APOC is offering a Contractor Pro Loyalty Program! In a recent episode of CoatingsCast, Heidi J. Ellsworth sat with Kyle Infante and Anthony Martin from APOC to discuss the importance of strong partnerships in the roofing industry. Kyle noted, "Customer loyalty is really a ...
Exploring sustainability in metal construction
By Jessica Bravo. Industry experts discuss innovative adhesive and sealant. In a recent episode of MetalCast™, Heidi J. Ellsworth sits with Miguel Pena and Jacque Ince from H.B. Fuller to discuss the pivotal role sustainability plays in today's construction industry, particularly in the metal sector. Their discussion highlights how ...
What makes a winning snow guard system?
By Rocky Mountain Snow Guards. Here's what the roofing professionals have to say about building a winning snow guard system. Roofing contractors across the country know that it’s essential to install a snow retention system in certain geographic areas… and especially with specific types of roofing like synthetics, metal, slate and concrete. ...
Understanding the art and science of concrete coating systems
By Jesse Sanchez. From airplane hangars to residential garages, the choice of coating can make or break your concrete. In this CoatingsCast™, Karen Edwards discusses the intricacies of concrete flooring applications with Jeffrey Wells, director of sales for ICP's APF Polymer Surfaces group. While many associate coatings primarily ...
The importance of making roofs winter-ready
By Emma Peterson. Not only do snow retention systems protect homeowners, but they also protect contractors’ reputations. The goal of snow retention systems is to keep snowpack on a roof, rather than letting it slide off in uncontrolled amounts. This has a multitude of benefits for the homeowner, from as ...
Fostering customer loyalty
By Jessica Bravo. Spread the word, APOC is offering a Contractor Pro Loyalty Program! In a recent episode of CoatingsCast, Heidi J. Ellsworth sat with Kyle Infante and Anthony Martin from APOC to discuss the importance of strong partnerships in the roofing industry. Kyle noted, "Customer loyalty is really a ...
