Expert Conversations
How global connection makes the entire roofing industry stronger
By Emma Peterson. The launch of RoofersCoffeeShop.global creates a dedicated place for roofers around the world to share ideas, innovations and experiences with each other. In a special first episode of the Global Roofing Road Trips® podcast, Heidi J. Ellsworth sits down with Gary Howes of The Durable Slate Company to discuss ...
Turning digital advertising into measurable roofing results
By Jesse Sanchez. Better attribution can help roofing contractors understand which marketing investments are creating customers, revenue and opportunities for future growth. Roofing contractors have more ways than ever to reach potential customers digitally, but determining which advertising efforts actually contribute to profitable jobs can be much more difficult. On this episode ...
How smarter field fabrication improves productivity and quality
By The Coffee Shops®. Purpose-built cutting and bending tools allow crews to adapt to job-site conditions, address labor challenges and deliver consistent results. Metal contractors, fabricators and installers are being asked to accomplish more with fewer people while maintaining the craftsmanship building owners expect. In an upcoming MetalTalk™ episode on ...
Roofing training that goes beyond the classroom
By Emma Peterson. This CoatingsTalk™ episode takes you inside the Polyschool program to explore how practical training experiences help roofing professionals develop lasting skills and confidence. The CoatingsCoffeeShop® crew is heading to Florida on October 28, 2026, for a special CoatingsTalk™ recorded live from the Polyglass Polyschool facility! This on-site ...
Connect digital ad spend to real roofing revenue
By Jesse Sanchez. An upcoming webinar explores how roofing and home services contractors can use offline attribution to connect digital marketing activity with customers, revenue and high-value jobs. Rising lead costs and wasted advertising spend can make it difficult for roofing contractors to understand which marketing efforts are actually producing ...
A new approach to asphalt shingle maintenance
By Jesse Sanchez. Apex 1132 uses modified soybean oil chemistry to help restore aged asphalt shingles and support residential roof maintenance programs. Roofing contractors looking to expand residential service and maintenance offerings may have a new tool for helping customers care for asphalt shingle roofs. On this episode of Roofing Road Trips®, ...
Finding hidden costs in vendor invoices
By Jesse Sanchez. Automated invoice review can help contractors catch pricing discrepancies, reduce administrative work and protect profitability. For contractors managing a growing volume of material purchases, even small invoice discrepancies can add up quickly. On this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with TW Woodward of ...
Build a stronger service department in 2026
By Jesse Sanchez. Clear processes, measurable goals and accountability can help roofing contractors strengthen commercial service operations in the year ahead. As roofing contractors set goals for 2026, Service First Solutions owner and founder Tracey Donels sees a professional service department as an important part of building a stronger operation. During this ...
Building smarter systems for roofing growth
By Jesse Sanchez. Connected data, adaptable processes and artificial intelligence can give roofing contractors stronger visibility into their operations and help them make more informed business decisions. Technology can help roofing contractors grow, but only when it supports the way their businesses actually operate. On this episode of Roofing Road Trips®, host ...
One platform, a stronger workflow
By Jesse Sanchez. Consolidating technology can improve workflows, visibility and daily operations for roofing contractors. On this episode of Roofing Road Trips®, host Megan Ellsworth sat down with Lauren Harmon of R3NG Roofing and Gutters and Aaron Weinstein, co-founder and CEO of Terial, to discuss how the contractor’s transition to ...
