Business Boosters
Leveraging branding in your business
By IKO Industries. Learn from a brand director about how you can improve your sales and marketing strategies. Finding your brand can sound like an intimidating, elusive idea that many roofers struggle with. But it’s a crucial part of finding success as a business and is simpler than it might ...
One small step to networking, one giant leap for women in construction
By Dani Sheehan. More women are finding rewarding careers in the roofing industry – in a male-dominated field it’s important to find opportunities and resources for growth and leadership. Roofing continues to be a male-dominated profession, with women making up as little as 4% of roofing professionals across the nation. Up to ...
ServiceCon 2025: Where roofing service leaders connect
By Jesse Sanchez. An industry event designed to transform roofing service strategies through collaboration and actionable insights. ServiceCon 2025 is set to bring a fresh approach to industry events with its focus on participant collaboration, hands-on learning and real-world strategies for both commercial and residential roofing contractors. Taking place from March 12-14 ...
Building a 100-year business
By Dani Sheehan. True leadership is about service, vision and a commitment to building something that will last for generations. Kerrick Willis, Army veteran, second-generation roofer and owner of GeoSpatial Integrations (GSI), believes that strong, service-oriented leadership is the key to running a successful business. You won’t want to miss ...
Elevating service departments with real-world expertise
By Jesse Sanchez. Roofing professionals will gain insights from industry leaders at the premier service-focused event. ServiceCon 2025 is set to bring together some of the brightest minds in commercial roofing service. Taking place March 12-14 in Houston, Texas, the event provides a unique opportunity for professionals to network, learn and refine ...
Service is a marathon
By Emma Peterson. Learning how to communicate properly unlocks service department success. Recently, Greg Hayne of Hayne Coaching Group, stopped by The Coffee Shops™ for a short interview about the importance of service in the roofing industry. A service department offers a unique opportunity for roofers to succeed in the ...
The ownership mindset
By Central States Manufacturing. A culture of ownership transforms the way people work, think and care. Imagine walking into a room full of people who treat the business they work for as if it were their own. At Central States Manufacturing, every decision, every interaction and every task is carried out with ...
A deep dive on the U.S. roofing market size
By Corey Mann, Leap. The roofing industry is not slowing down in the new year, in fact it’s predicted to grow! Roofs provide crucial protection for homes and other structures from natural elements. Not only does that make them a vital part of building a functional space, but they also play an ...
Designing your business and climbing mountains
By Dani Sheehan. Don’t just throw out numbers and hope you can grow your business – take the steps to design a business that aligns with how you want to live your life. For many contractors, the roofing industry operates on a cycle of one-time transactions – find a customer, install ...
Selling a business: 9 types of buyers
By Emma Peterson. When it comes to selling your business, you want to make sure it ends up in good hands. Here’s a closer look at the kind of buyers you might be dealing with. Selling your business can be a complicated and emotional process. It is something that you’ve put blood, ...
