Texas contractors are invited to explore what’s working in roof coatings

By Heidi J. Ellsworth. 

For Texas contractors looking to expand services, strengthen margins and better serve property owners, this is a timely opportunity to gain insights and make valuable industry connections.

As Texas contractors look for new ways to increase profitability, extend roof life and meet growing demand from property owners, roof coatings have begun to gain momentum. In response, the North Texas Roofing Contractors Association (NTRCA) is bringing together leading manufacturers and experts to share real-world insights on what’s working in today’s coatings market in new in-person forum.

This forum, Lunch & Learn: Roof Coatings Forum, will be taking place on Wednesday, June 10 in Euless, Texas. According to an invitation from Kristen Harford, executive director of NTRCA, this educational event is designed to provide practical, experience-driven perspectives from a strong lineup of manufacturers, including ASC, Bitec and Polyglass. Rather than focusing on one product approach, the forum creates a unique opportunity to hear multiple viewpoints in one setting, helping contractors better evaluate solutions for their businesses and customers. 

The discussion will center around key topics shaping the coatings segment today, including opportunities to improve profitability, strategies for roof restoration/life extension and the latest technologies influencing the industry. Attendees will also gain a clearer understanding of how coatings deliver value to property owners, an increasingly important selling point as building owners look for cost-effective alternatives to full roof replacement.  

Beyond the presentations, the format is designed for engagement. Contractors will have direct access to manufacturer representatives, the ability to ask questions and the chance to explore tabletop displays and product samples. This hands-on component is especially valuable for those evaluating how to expand or refine their coatings offerings.  

Overall, association events like what NTRCA is doing help contractors stay informed and connected to the latest developments in the field. This is key to staying competitive, expecially in a market like Texas where climate conditions and building demands create ongoing opportunities for restoration solutions.

Again, the forum will be held at Texas Star in Euless from 11:30 a.m. to 1:00 p.m., with lunch provided. Space is limited and advanced registration is encouraged. Register here or visit the NTRCA directory on RoofersCoffeeShop.