Roofing Materials That Help Promote Your Company

By Evelyn Witterholt, RCS Reporter. 

Learn more about customizable underlayments from PALISADE™ that you can print your logo on.  

When you apply a roof underlayment, it could be exposed for as long as a few months. In that time, there’s no telling how many neighbors and homeowners will look at that underlayment. Now, what if your company name or logo was printed on that underlayment? That would mean hundreds, maybe thousands, of eyes see your brand on a roof, and for their next roofing project, they’ll be more likely to choose you for the job. 

Randy Knox, Regional Sales Manager for PALISADE™, spoke with us about their new service where you can customize their underlayments with your logo. Through their recent partnership with Intertape Polymer Group (IPG), PALISADE can now print a company’s desired image directly onto the underlayment. With your logo plastered on a roof, you’ll catch the attention of many potential customers. 

“It's good advertising,” Randy says. “Especially if your job is going to take a little longer to cover and you're going to have it exposed for a period of time.” 

Their customizable underlayment isn’t the only product coming out of PALISADE’s partnership with IPG. They are going to be releasing a house wrap called Palisades. This new and innovative product is made of a breathable, non-woven material that’s already being well-received by contractors who have tested the product out. Many roofing contractors are going into siding these days and an economical, but still effective, product such as this house wrap is perfect. 

Speaking in regards to their underlayment, Randy says, “Everybody loves it. It's one of those products that when you use it and try it, you don't really want to go back to what you were using.” 

Learn more about PALISADE in their RoofersCoffeeShop® Directory or visit www.palisadebuild.com.