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Project Map It: The trusted sales tool for roofing contractors

Project Map It - The trusted sales tool for roofing contractors
May 21, 2025 at 6:00 a.m.

By Heidi J. Ellsworth.

In today’s competitive market, using technology in the sales process is no longer optional — it’s essential.

New technology can be hard to understand how it can help your company let alone implement. We have found that one of the best ways to understand all the benefits is to talk to other roofing contractors. Contractor-to-contractor referrals and recommendations are one of the best ways to move forward with new software. 

As example, Stephen Vazquez, owner of Soft Touch Roofing, has shared his thoughts on the software Project Map It (PMI). He calls it “his closer” for good reason. This innovative online tool has transformed how his sales team earns homeowner trust by offering instant transparency and credibility. 

Project Map It (PMI) is an interactive mapping and sales tool that helps contractors to showcase their work visually and locally. With just a few clicks, homeowners can see completed projects, read verified Google reviews and view high-quality job photos — all from homes in their own neighborhoods. This creates familiarity and confidence during the sales process. 

The platform displays past jobs as pins on a map, which users can filter by service type, roofing product or location. Whether a prospect wants to see residential re-roofs using asphalt shingles or commercial flat roofing jobs within a 10-mile radius, PMI delivers the data in seconds. 

In today’s competitive market, using technology in the sales process is no longer optional — it’s essential. Homeowners expect instant access to information, proof of performance and clear communication. Project Map It answers all three needs in one place. It enhances the professionalism of the sales presentation, streamlines decision-making and builds credibility from the first meeting. 

Steve Spence, the owner of Project Map It, emphasizes its role as a powerful yet accessible sales tool that helps contractors close more deals. “PMI is tailored for companies that want to stand out by letting their work speak for itself and leveraging technology to win trust,” stated Steve.

To see an example of PMI in practice, visit RoofersCoffeeShop R-Club Map. Yes, we are using the same technology to promote all of our R-Club members. And there is special pricing for PMI for all R-Club members. Find out how you can join and benefit today.

To see how Project Map It can enhance your sales process, visit their directory and schedule a 15-minute demo and experience firsthand how trust, visibility and smart tech can drive results. 


About the author

Heidi J. Ellsworth

As CEO of The Coffee Shops, Heidi has been working and writing in the construction industry for over 30 years. She is active in many associations including founding National Women in Roofing and Roofing Technology Think Tank (RT3). She is passionate about helping to shine a light on the construction industry and creating win-win-win scenarios! 

 


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