Changing the conversation around roofing insurance

By Jenny Yu.  

Integrity Insurance leaders explain how advocacy and service are reshaping contractor coverage. 

At Western Roofing Expo 2025, conversations extended beyond products and systems to address a topic that impacts every roofing contractor: insurance. During a live interview on the show floor, Megan Ellsworth sat down with representatives from Integrity Insurance and Bonding to discuss how insurance can better support roofing businesses. 

President Seth Pietsch shared his story of how he got into the industry by working for his father-in-law's insurance agency around 2009. “My father-in-law said, ‘Don't start going after roofing contractors on the insurance side.’ So I did,” Seth said. “It's been the best career decision I've ever made. The roofing industry is awesome. The people are awesome. I couldn’t be more thankful to be involved with associations and contributing back to the industry.”  

Seth added that involvement in roofing associations like Western States Roofing Contractors Association (WSRCA) plays a key role in elevating the industry. “The contractors that are involved in associations are the companies that care about their industry,” Seth stated. “You're working with the best of the best.” 

Connor Nemmert, who leads Integrity’s employee benefits department, highlighted how benefits have become an increasingly important challenge for contractors. “With the employee benefits, it's just a matter of having a product that's for your employee, that’s actually a true benefit,” Connor explained. “Find something that's valuable for the company but also a good value to the employee.” 

From the commercial insurance side, Andy Brown outlined several recurring issues roofing contractors face. “One of the biggest things on the general liability side is having exclusions that they don't necessarily understand and making sure they know exactly what they're signing up for,” Andy shared. “You want to be able to have a certificate of insurance when you need it, and our goal is to knock that out within the hour.”  

Beyond policies and paperwork, Seth said Integrity’s goal is to shift how contractors view insurance overall. “Historically, it's an inconvenience. Nobody wants to deal with it,” he said. “We’re letting contractors know that there are people who are on their side, who are advocates for the industry that are going above and beyond to help them.” 

Watch the webinar to learn more about insurance for roofing contractors.