Building trust from the rooftop

By Jenny Yu.  

Becca Haggard shares how passion and product performance shape her roofing business. 

In a recent episode of Roofing Road Trips™, Megan Ellsworth sat down with Becca Haggard, owner of That Girl Roofing, to discuss her journey into roofing and why she partners exclusively with IKO Industries. 

Becca didn’t plan on becoming a roofer. When her brother started a roofing company, all it took was one climb atop a roof, and she was stuck.  

“I put my ladder up and climbed on my first roof with him, and I just remember having this moment thinking, ‘My gosh. This is it. I love everything about this,’” Becca recounted. This love continued to blossom. “I love that sense of freedom up there. I loved learning the ins and outs of roofing.” 

With a background in sales and a natural penchant for fixing things, Becca found her calling. After a year and a half working with her brother, Becca was ready to create her own company: That Girl Roofing. In a crowded market, embracing what made her unique helped her company stand out. “It got a lot of traction, I think, because people saw the passion I had for it. And it's not just a job for me,” Becca shared. “I do think I'm a little different in the way that I've built relationships with my team and my crew members.”  

Another way Becca separates herself from the competition is through her service-driven approach. Rather than pushing urgency and sales at all costs, Becca prioritizes transparency and trust in customer relationships. “The mindset is not finding the quickest, easiest way to make money,” Becca stated. “I have to make money, and you have to make money, but at end of the day, I really want to serve my client. I want to provide not just a roof, but the knowledge that I am going to give you what you need.” 

To best fill the needs of her customers, Becca needed to find materials that she could stand by. After testing several products, she chose to partner with IKO. “Dynasty is my go-to,” Becca said. “It’s durable, and it’s going to allow me to do the best job and sleep well at night knowing I gave my client the best product that I believe is out there.” 

Listen to the podcast to learn more about That Girl Roofing and its partnership with IKO Industries!