Build stronger roofs and stronger reputations with FORTIFIED certification and CertainTeed products

By Heidi J. Ellsworth.

Why contractors should get FORTIFIED certified and use CertainTeed roofing systems for maximum performance and reliability.

In today’s roofing industry, performance and resilience are just as important as aesthetics and affordability. As storms grow stronger and weather patterns more unpredictable, homeowners are looking for contractors who can build roofs that last. For roofing professionals, becoming FORTIFIED certified and using FORTIFIED-compliant roofing products like those offered by CertainTeed is one of the smartest ways to meet that demand. The combination of FORTIFIED certification and CertainTeed’s proven roofing systems offers the highest levels of durability, quality and homeowner confidence. 

FORTIFIED is a nationally recognized program developed by the Insurance Institute for Business and Home Safety to improve how homes and buildings perform during severe weather. It focuses on strengthening roofs against wind, rain and hail by requiring key improvements such as sealed roof decks, enhanced edge details and impact resistant materials. A roof built to FORTIFIED standards provides far greater protection than traditional construction and helps prevent costly water damage after storms. 

For contractors, earning FORTIFIED certifiecation demonstrates a commitment to excellence and resilience. It signals to homeowners that the company has completed specialized training and follows installation practices that exceed local code requirements. This distinction adds credibility while helping contractors win more bids.  It also sets a company apart in an ever increasing competitive markets. It also connects contractors with homeowners actively seeking FORTIFIED upgrades, creating new opportunities for business growth. In some regions, homeowners with FORTIFIED roofs may qualify for insurance incentives, which makes the contractor’s proposal even more appealing. 

Using CertainTeed products to meet FORTIFIED specifications takes the process a step further. CertainTeed recently announced that many of its roofing materials have been tested and approved for use in FORTIFIED Roof systems. This means contractors can rely on a single manufacturer’s lineup to meet the program’s standards without mixing components from multiple sources. CertainTeed offers complete roofing systems that include shingles, underlayments, starters and accessories designed to work together for superior weather protection. 

In addition to product performance, CertainTeed provides extensive support for contractors who want to build to higher standards. Its credential programs, technical training and system warranties ensure that installations meet or exceed manufacturer and FORTIFIED requirements. This combination of quality materials and trusted manufacturer backing gives contractors confidence to deliver roofs that perform under the toughest conditions. 

A FORTIFIED Roof built with CertainTeed materials benefits everyone involved. Homeowners gain peace of mind knowing their roof can withstand high winds and heavy rain. Contractors reduce warranty claims and callbacks because properly installed systems last longer and perform better. The community benefits too, as FORTIFIED Roofs help minimize storm damage and recovery costs. 

For contractors who want to lead their market, FORTIFIED certification is more than a credential. It is a business advantage that proves quality, reliability and commitment to resilience. By pairing that certification with CertainTeed’s high performance roofing systems, contractors can build roofs that not only meet but exceed expectations.

To learn more about FORTIFIED certification and CertainTeed’s FORTIFIED-compliant products, visit certainteed.com.