Jesse Sanchez, Writer
A new era for roofing and resilience
By Jesse Sanchez. A conversation that provides a fresh vision, a fortified system and a clear reminder that innovation is shaping the future of roofing. At the International Roofing Expo (IRE) 2025, CertainTeed’s booth wasn’t just showcasing products — it was redefining expectations. James White, senior product manager, brought the company's message ...
Showcasing next-gen software
By Jesse Sanchez. Roofing tech leader teases major product updates and fresh innovations. Day three of the International Roofing Expo (IRE) brought attendees an inside look at what's brewing behind the scenes at Jobba Trade Technologies, a familiar name in roofing technology. Zach Carpenter, a veteran of more than 15 years with ...
Solar smarts: Making home cooling easier — and smarter
By Jesse Sanchez. New digital design tools let homeowners customize solar attic fans in minutes. In a market where energy efficiency and home automation drive consumer decisions, Attic Breeze is carving out a strong niche with its line of solar-powered attic fans — and a powerful new online design tool that lets ...
Human touch, modern edge: The evolution of door-to-door sales
By Jesse Sanchez. Door-to-door sales are making a comeback — blending human connection with digital tools to cut through the noise and close the gap between pitch and purchase. In an age dominated by digital ads, pop-ups and algorithm-driven feeds, one of the oldest sales techniques is quietly proving it still has ...
Roofing the way to community
By Jesse Sanchez. How a team effort gave a Lake Oswego woman a new roof. When a desperate phone call reached Stephanie Baird, the general manager of Bliss Roofing, she knew something had to be done. The call came from a woman seeking help for her friend, Lorna, a retiree living on ...
Strategies for sales enablement that actually work
By Jesse Sanchez. An aligned sales enablement strategy can turn underperforming teams into revenue drivers — but only if you do it right. A sales enablement strategy isn’t just a business buzzword — it’s become a must-have for companies trying to stay competitive in crowded markets. Ingage's idea is simple: Equip sales ...
Weatherproof by design
By Jesse Sanchez. A decades-tested approach to roofing protection and energy savings that’s anything but standard. For over 50 years, Topps Products has specialized in roof coatings and repair systems that don’t just survive the elements — they fight back. From hurricane-force winds to relentless UV exposure, Topps’ solutions are engineered to ...
Self-adhered roofing solutions continue to rise in popularity
By Jesse Sanchez. Safe, efficient and easy to install — self-adhered systems are catching contractor attention. BITEC President Joel Shealey didn’t hesitate when asked about the growing interest in self-adhered roofing systems during an episode of Roofing Road Trips®, sharing, “The self-adhered products obviously have been around for, geez, probably at least ...
The origin of a better pipe flashing
By Jesse Sanchez. A roofer’s frustration sparked a solution that’s reshaping pipe penetration practices on shingle roofs. In this episode of Roofing Road Trips®, host Karen Edwards begins by highlighting a common theme in the industry: many innovations are born from the frustrations contractors face on the job. She invites Dennis Vowles, ...
A people-first blueprint for roofing success
By Jesse Sanchez. This roofing company is proving that respect, leadership and culture can outbuild the industry's toughest challenges. In the world of commercial roofing, Steve Little isn’t just building strong roofs — he’s helping shape a stronger workforce. The founding partner and “head coach” of KPost Roofing & Waterproofing joined the ...
