Jesse Sanchez, Writer
How 3D animation is transforming roofing sales
By Jesse Sanchez. A simple tool is helping contractors explain complex roofing systems — and closing more deals. In this episode of Roofing Road Trips®, the spotlight shines on a surprising ally in the roofing sales process: 3D animation. “We employ it day in and day out... in several applications that definitely ...
Building better roofing teams through peer power
By Jesse Sanchez. Access to exclusive peer groups gives commercial roofing leaders a real edge in the service department game. When Tracey Donels joined Karen Edwards on Roofing Road Trips®, the conversation quickly cut to the heart of a major issue in commercial roofing: growing service departments in an industry where operational ...
Metal that means business
By Jesse Sanchez. Delivering a bold lineup of architectural metal panels that fuse sleek design with structural performance for modern commercial builds. For architects and builders seeking a polished edge in commercial design, AEP Span’s latest product guide is more than just a catalog — it’s a toolkit for reshaping urban architecture ...
Where service leads the way
By Jesse Sanchez. Industry leaders converge to spark a new era in roofing service — and the momentum is just getting started. What began as a niche gathering has roared to life in the wake of a new era of service-minded industry professionals. ServiceCon 2025, held in Houston, marked a powerful revival ...
The metrics that matter
By Jesse Sanchez. To sharpen performance and drive strategy, sales leaders should start reading the right numbers. Every business wants to succeed, and sales analytics are key in providing insights, clarity and metrics for defining improvement areas. According to Ingage, tracking the right sales metrics has become a defining factor in whether ...
A modern metal nod to rural roots
By Jesse Sanchez. Metal roof panels add durability and charm to interstate welcome center. Interstate travelers in Indiana now have a new, visually striking rest stop to enjoy along I-69 in Steuben County. The recently completed Pigeon Creek Welcome Center is the first project in the state’s ambitious 10-year, $600 million plan ...
How smart waterproofing elevates your outdoor tile project
By Jesse Sanchez. A trendy outdoor upgrade could lead to serious water damage without one crucial step. Outdoor living is getting a makeover. From rooftop patios to tiled balconies, homeowners are reimagining unused spaces as stylish, functional retreats. But while adding tile or stone to a balcony or deck might elevate the ...
The future of cold-applied waterproofing
By Jesse Sanchez. This cold-applied spray is revolutionizing waterproofing with unmatched durability, efficiency, and eco-friendly application for modern construction projects. In commercial construction, ensuring durable waterproofing for foundations, plaza decks, and planter boxes is critical. These surfaces demand a robust membrane that withstands environmental stress and physical wear. Among the options available, ...
Commercial skylights are stepping into the spotlight
By Jesse Sanchez. Skylight brand makes a bold case for its commercial offerings. At the 2025 International Roofing Expo (IRE), Megan Ellsworth sat down with Brian Grohe, director of commercial sales for Velux North America, during a live interview at The Coffee Shops soundstage, sponsored by SRS Distribution. The two discussed how ...
Roofing show brings new industry insights and excitement
By Jesse Sanchez. Networking and education take center stage at the Colorado Roofing Association Trade Show. The Colorado Roofing Association (CRA) Trade Show continues to solidify its reputation as a must-attend event for industry professionals, offering a vibrant marketplace of ideas, networking and education. Among the enthusiastic participants at this year’s event ...
