By Jesse Sanchez. Innovative underlayment sets a new benchmark in fire resistance and roofing performance. MFM Building Products has reached a notable achievement with its Ultra HT Wind & Water Seal® roofing underlayment, now certified with a UL Class A Fire Rating. This recognition highlights the product’s fire resistance, further enhancing its ...
By Jesse Sanchez. Explore the future of roofing with industry-leading insights. The International Roofing Expo (IRE) is a hub of innovation and education, offering a variety of sessions designed to empower professionals with the latest knowledge in the roofing industry. Elevate, a leader in roofing solutions, is hosting a series of dynamic ...
By Jesse Sanchez. Achieve your 2025 sales goals with the ultimate webinar series for actionable insights and strategies. Elevate your sales game with Ski Chalet 2025, an exclusive two-part webinar series designed to equip sales teams with the insights, strategies and tools needed to crush their 2025 goals. Hosted by Ingage, this ...
By Jesse Sanchez. Discover how advanced paint technologies are shaping the future of roofing. In a revealing episode of CoatingsCast™, host Megan Ellsworth was joined by AkzoNobel’s Amanda Paterline, commercial marketing manager, and Brad Shreve, a technical support specialist with deep expertise in polymer engineering, to discuss the science and strategy behind ...
By Jesse Sanchez. One company’s journey from offering graffiti removal to creating metal roof cleaning products is revolutionizing the industry. Everyone in the roofing industry has a story about how they found their way into the business, often by accident. In this episode of MetalCast™, host Karen Edwards spoke with Paul ...
By Jesse Sanchez. Redefine how roofing companies find top talent with a niche focus, swift turnaround and personalized service. In this episode of Roofing Road Trips®, Megan Ellsworth sat down with Kristin and Tony Case, co-founders of Hi-Peak Staffing Solutions, to discuss their groundbreaking work in specialized roofing recruitment. The duo offers ...
By Jesse Sanchez. Durable, customizable roll-up doors and hallway systems are setting a new standard for self-storage solutions. Central States Manufacturing has unveiled its new Sentry™ roll-up doors and hallway systems, setting a new standard in self-storage construction. Designed to offer streamlined convenience and enhanced durability, these products are now available through ...
By Jesse Sanchez. Discover how today’s machinery is revolutionizing the industry with cutting-edge automation and expert support to meet today’s fabrication challenges. In this episode of MetalTalk™, Heidi J. Ellsworth sat down with David Prokop, executive vice president of precision sales and Martin König, executive vice president of operations, at MetalForming LLC ...
By Jesse Sanchez. An empowering discussion reveals how women are transforming the roofing industry, one step at a time. National Women in Roofing (NWIR) has been a game-changer for female-identifying professionals in the roofing industry since it’s inception in 2016. In this Coffee Conversations hosted by Heidi J. Ellsworth, an inspiring panel ...
By Jesse Sanchez. Innovative finishes offer durability and aesthetic appeal for modern architecture. In a compelling discussion on CoatingsCast™, host Megan Ellsworth sits down with AkzoNobel's Amanda Paterline to explore the transformative role of textured coatings in sidewall applications. As architects and builders push for design elements that combine beauty with practicality, ...