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Jesse Sanchez, Writer

BITEC - A practical option for ponding water pr photo

A practical option for ponding water

By Jesse Sanchez. BITEC’s GreenSlope® helps contractors create positive slopes, address low spots and prepare problem areas for compatible waterproofing systems. Ponding water can complicate maintenance on flat rooftops, particularly when low areas prevent water from moving toward drains or scuppers. BITEC’s GreenSlope® is a roof leveling compound designed to fill those low ...


Collaboration drives waterproofing success

Collaboration drives waterproofing success

By Jesse Sanchez. SOPREMA UK supported a complex blue roof installation at 2 Freer Gait through technical guidance, site inspections and installer training. A collaborative approach to waterproofing helped keep work at 2 Freer Gait, Edinburgh, on schedule while addressing complex detailing, weather constraints and demanding aesthetic requirements. SOPREMA UK ...


IKO - Seasonal roof care can help prevent bigger problems pr photo

Seasonal roof care can help prevent bigger problems

By Jesse Sanchez. A consistent maintenance routine can help homeowners spot roof concerns early and know when it is time to call a professional. Your roof protects your home year-round, but changing weather conditions create different maintenance needs from season to season. IKO Residential recommends starting in spring with a ground-level inspection ...


Adtaxi - Turning digital advertising into measurable roofing results pr photo

Turning digital advertising into measurable roofing results

By Jesse Sanchez. Better attribution can help roofing contractors understand which marketing investments are creating customers, revenue and opportunities for future growth. Roofing contractors have more ways than ever to reach potential customers digitally, but determining which advertising efforts actually contribute to profitable jobs can be much more difficult. On this episode ...


Preparation builds stronger flat roofs

Preparation builds stronger flat roofs

By Jesse Sanchez. Proper substrate preparation can help flat roofing systems achieve stronger adhesion, improved durability and better long-term performance. A flat roof’s long-term performance begins before the membrane is installed. According to HER Roofing, careful substrate preparation helps create the clean, dry and level surface needed to support adhesion ...


Building stronger businesses through changing markets

Building stronger businesses through changing markets

By Jesse Sanchez. Stan Bastek shares how training, resilient products and industry connections can help contractors prepare for changing market conditions. At the Florida Roofing and Sheet Metal Contractors Association (FRSA) Expo, Atlas Roofing Corporation brought more than products to the show floor. The company used the event as an ...


ProBrick earns spot among 2026 remodelers’ top products

ProBrick earns spot among 2026 remodelers’ top products

By Jesse Sanchez. The composite brick product was named among Qualified Remodeler’s 2026 Remodelers Choice 100 based on reader engagement. Tando Composites announced that TandoStone® ProBrick®, its composite brick product, has been selected for Qualified Remodeler’s 2026 Remodelers Choice 100. The annual product showcase highlights the 100 most-viewed products on ...


READYSLATE - The expertise behind every slate roofing project

The expertise behind every slate roofing project

By Jesse Sanchez. Six projects across Europe show how natural slate, restoration work and skilled craftsmanship come together long before the scaffolding comes down. A finished natural slate roof can make a project look effortless, but the work leading up to that moment is anything but simple. Across Europe, six projects highlighted ...


Metal buildings keep vehicle businesses moving

Metal buildings keep vehicle businesses moving

By Jesse Sanchez. From clearspan interiors to phased construction, metal building systems give vehicle sales and service facilities flexibility for operations, growth and design. Vehicle dealerships and service centers require buildings that can accommodate everything from customer-facing showrooms to large service bays and specialty work areas. A case study from ...


Delivering no-glare confidence on the roof

Delivering no-glare confidence on the roof

By Jesse Sanchez. The synthetic underlayment combines a no-glare surface, high traction and durable water control to support crews across demanding roofing conditions. A roofing underlayment has to do more than cover the deck. For crews working through changing weather and bright jobsite conditions, AnchorDeck™ Classic™ from Sentry Building Innovations ...


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