Last chance to connect your ad spend to real roofing revenue

By Jesse Sanchez.

Contractors can still register for Adtaxi’s upcoming webinar to learn how offline attribution can connect digital marketing activity with customers, revenue and higher-value jobs.

There is still time to register for Adtaxi's upcoming webinar, “The Offline Attribution Advantage,” where roofing and home services contractors can learn how to better connect digital advertising investments with the business those efforts generate. The webinar will be held Thursday, November 5, at noon MT. As lead costs rise, the session will focus on a challenge many contractors face: determining which marketing efforts are actually producing customers, revenue and higher-value jobs.

According to Adtaxi, traditional digital reporting can place significant emphasis on online activity even though meaningful conversions often happen offline. Contractors using ServiceTitan, Housecall Pro, Jobber or other field service systems may already have marketing platforms sending lead information into their customer relationship management (CRM) systems. However, information about which leads become customers and how much those customers are worth may not make its way back to the advertising platforms. As AdTaxi explained, “This often leads to missed opportunities for clearer attribution and more importantly optimization.”

Attendees will get a closer look at how CRM information can be fed back into digital advertising channels to create a stronger connection between marketing activity and business results. “The most important takeaway will be centered around feeding this CRM data into platforms like Google, Meta and whatever DSP they use for CTV, audio and display,” Adtaxi emphasized.

The session will also explore how contractors can identify blind spots in digital reporting, attribute advertising spend to higher-margin jobs and understand how marketing channels can support branded search. Contractors do not need prior experience with offline attribution to participate and the webinar is designed to provide practical ideas they can evaluate within their own marketing programs.

For contractors looking to better understand what their digital advertising is actually producing, the upcoming session offers an opportunity to examine how offline data can inform smarter marketing decisions.

Learn more about connecting digital marketing efforts with customers, revenue and higher-value jobs by registering for Adtaxi’s upcoming webinar!