Heidi J. Ellsworth, President
Navigating an unpredictable market
By Emma Peterson. Learn how roofers can overcome uncertainty by selling proactive, performance roofing solutions. If 2025 has proven anything, it has proven to be unpredictable. From tariffs to immigration and beyond, the one word everyone is using to describe the industry and market is unpredictable. But even through ...
Learn how FCS simplifies budgeting in upcoming webinar
By Heidi J. Ellsworth. Register for this free webinar and learn how to translate scattered inspection notes into clear financial plans that align with client goals and timelines. FCS Roofing Software and Jobba Trade Technologies invite roofing professionals to the next session in the FCS Lifecycle Webinar Series focused on budgeting. This ...
Karen Edwards to represent RoofersCoffeeShop® at ServiceTitan’s Pantheon
By Heidi J. Ellsworth. The event brings together thought leaders, ServiceTitan team members and thousands of contractors for two days of learning, networking and inspiration. RoofersCoffeeShop is proud to announce that Karen Edwards, COO of The Coffee Shops™, will be attending ServiceTitan’s Pantheon 2025 taking place at the Anaheim Convention ...
Join the Roofing Alliance: Elevate the industry together
By Heidi J. Ellsworth. Give back and get involved. When I look at what the Roofing Alliance has accomplished, I am constantly amazed by the positive impact it has on our industry. From celebrating the best of the best through the MVP Awards to showcasing student talent at the annual Student Competition, ...
Cal Poly students showcase talent at the 2025 Roofing Alliance Student Competition
By Heidi J. Ellsworth. Competition inspires students to explore careers in the roofing industry. The California Polytechnic State University (Cal Poly) team brought excitement, innovation and strong teamwork to the 2025 Roofing Alliance Construction Management Student Competition, proudly representing the West Coast at one of the roofing industry’s most prestigious ...
Texas A&M University students win big at the 2025 Roofing Alliance Student Competition
By Heidi J. Ellsworth. The prestigious construction management team wins first place prize. The Texas A&M University team brought energy, teamwork and determination to the 2025 Roofing Alliance Construction Management Student Competition, winning first place. Making a strong impression at one of the roofing industry’s most important events, Texas ...
Alex Garcia: A true leader in the field
By Heidi J. Ellsworth. This 2025 MVP winner has earned a reputation as a dependable professional and an exceptional leader who inspires those around him. The Roofing Alliance’s Most Valuable Player (MVP) Awards are among the most prestigious honors in the roofing industry. The program honors dedicated and reliable employees who are ...
Angel Arroyo: The best of the best in roofing and in life
By Heidi J. Ellsworth. Hear how this year's Best of the Best recipient is an asset to his company and a respected leader and mentor across the industry. The Roofing Alliance’s Most Valuable Player (MVP) Awards are among the most prestigious honors in the roofing industry. Each year these awards recognize roofing ...
Cliff Johnson: A true MVP in the industry
By Heidi J. Ellsworth. The Roofing Alliance celebrates 2025 MVP winner Cliff Johnson, a respected figure in his community and the heart of his organization. The Roofing Alliance’s Most Valuable Player (MVP) Awards are among the highest honors in the roofing industry. Each year, these awards spotlight roofing professionals who lead with ...
Auburn University students demonstrate skill and teamwork at the 2025 Roofing Alliance Student Competition
By Heidi J. Ellsworth. Best Presenter recognition was awarded to Auburn student Arjun Varadhan. The Auburn University team impressed attendees at the 2025 Roofing Alliance Construction Management Student Competition, bringing strong teamwork, passion and real-world construction skills to one of the roofing industry’s most important educational events. The team brought ...
