General Coatings Manufacturing Corp.
Where will spray foam take you next?
By Anna Lockhart. Discover the advantages of choosing spray foam roofing for your next project. General Coatings, the industry leader for spray foam roofing solutions, offers contractors a range of high-quality and durable products that can transform any commercial or residential project. With quality in mind, their spray ...
5 smart ways to stay ahead of the busy season
By Dani Sheehan. Set yourself up for success by maintaining equipment, reinforcing safety, investing in continuing education and more as you head into peak roofing season. As warmer weather approaches, your business is about to ramp up. Warmer, drier weather creates ideal conditions for spray foam projects, but it also brings challenges ...
Finding Opportunity in Uncertainty
In this CoatingsTalk®, Megan Ellsworth is joined by Will Lorenz from General Coatings and Todd Farr from EVERROOF to discuss how contractors can offer flexible, practical solutions to help their customers navigate uncertain times. From aging roofs to tightening budgets, economic unpredictability is pushing many building owners to delay big ...
Navigating uncertainty with scalable roofing solutions
By Dani Sheehan. By offering flexible options – from preventative maintenance to high-performance restoration solutions – you can better serve your customers with a variety of budgets, timelines and goals. Roofing contractors are facing more cautious customers, tighter budgets and unpredictable timelines. But as Will Lorenz, president of General Coatings Manufacturing Corp, ...
Finding Opportunity in Uncertainty - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Will Lorenz from General Coatings and Todd Farr from EVERROOF. You can read the interview below or listen to the podcast. Intro: Hello, everyone. My name is Megan Ellsworth here at CoatingsCoffeeShop.com. I'm really excited because today we're talking ...
Roofing's Take on Tariffs
Join us for this important Coffee Conversations where experts, including Trent Cotney from Adams & Reese and Will Lorenz from General Coatings, will break down the policies, prices and pressures shaping the roofing world in light of the new administration's tariff policies. With changes happening every day, the industry is ...
Finding opportunity in uncertainty
By Jesse Sanchez. Learn how roof coatings can help contractors thrive during unpredictable times. RoofersCoffeeShop® has made it easier than ever for members of the roofing and construction industries to learn how they want, when they want, where they want with our Read, Listen, Watch® (RLW) initiative. Whether you want to read ...
Roofing's Take on Tariffs - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings and Trent Cotney of Adams and Reese. You can read the interview below, listen to the podcast or watch the recording. Heidi Ellsworth: Hello and welcome to Coffee Conversations. My name is Heidi Ellsworth ...
Spray foam 101
By Emma Peterson. Understanding the basics of what spray foam roofing is and why it is so valuable. Spray foam (SPF) is a popular new construction or re-cover option in the roofing industry, for low-slope roofs. At its core, it creates a seamless, continuous insulation layer on top of a roof deck ...
Exploring industry innovations at World of Concrete
By Dani Sheehan. Learn about three innovative brands shaping the future of waterproofing, concrete repair and decorative flooring in the construction industry. For over 50 years, World of Concrete (WOC) has been the premier international trade show for the commercial concrete and masonry industries. Held annually at the Las Vegas Convention Center, ...
