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General Coatings Manufacturing Corp.

The value of knowing what

The value of training your team to identify roof issues

CCS Influencer Will Lorenz says having an educated sales force that can highlight what's happening on a roof helps customers adequately make decisions about what's in the best interest of their roof. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read ...


How spray foam is meeting market demands

How spray foam is meeting market demands

By Dani Sheehan. Despite economic uncertainty, evolving customer expectations and ongoing labor challenges, the spray foam industry is adapting and thriving. In a recent episode of Roofing Road Trips®, Megan Ellsworth sat down with Will Lorenz of General Coatings Manufacturing Corp. to discuss insights on where the spray foam and roofing coatings ...


LIVE from IRE 2025 with General Coatings! - PODCAST TRANSCRIPT

LIVE from IRE 2025 with General Coatings! - PODCAST TRANSCRIPT

Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below or watch the recording. Intro: Hello, and welcome back to the sound stage at the International Roofing Expo. My name is Heidi Ellsworth and we've had the best ...


The Coffee Shops™ Announce 2025 Influencers

The Coffee Shops™ Announce 2025 Influencers

Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...


CCSI Jan Will Lorenz

Understanding the ebb and flow of roofing

CCS Influencer Will Lorenz says managing your cash flow on a per project basis is important. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read the interview below, listen to the podcast or watch the recording. Intro: Hey. Hello, everyone. Hi, Will, ...


General Coatings - Conquer the cold

Conquer the cold: Tips for winter spray foam application

By Dani Sheehan. Discover how to tackle inclement weather challenges and achieve durable spray foam roofing with expert tips for cold-weather applications. Spray foam roofing offers a versatile and durable solution for commercial roofing systems. While spray foam can generally be applied most of the year, there may be some climates where ...


Align all aspects of your company to your initial company goals

Use your initial company goals to organize and strategize

CCS Influencer Will Lorenz suggests aligned yourselves first with the goals of the ownership of your business and then move down into each segment of the business. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read the interview below, listen to ...


General coatings Reducing the industry’s carbon footprint with spray foam roofing

Reducing the industry’s carbon footprint with spray foam roofing

By Dani Sheehan. The switch to HFO-based spray foam roofing offers durability, energy efficiency and improved sustainability for commercial roofing solutions. Spray polyurethane foam (SPF) roofing is renewable, sustainable and the solution of the future. While many states have already transitioned from HFC (hydrofluorocarbon) blowing agents to HFOs (hydrofluroolefins), the ...


General coatings The state of the spray foam roofing industry

The state of the spray foam roofing industry

By Evelyn Witterholt. From building code changes to federal rulings to the 2024 election, here’s what we know about the current state of the spray foam roofing industry. Although 2024 has been a good year for spray foam roofing, it hasn’t come without its challenges. But despite these standard ups ...


General Coatings Top 5 advantages of SPF roofs

Top 5 advantages of SPF roofs

By General Coatings. Is spray polyurethane foam roofing right for your customers? Here are five reasons to choose SPF roofing. We here at General Coatings Manufacturing Corp. know that spray polyurethane foam (SPF) is a great roofing system. It’s easy for professionals to install, affordable and has superior longevity. But ...


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