General Coatings Manufacturing Corp.
Why FM approvals matter
By Dani Sheehan. FM approvals are helping shape the future of our industry by defining durability, accountability and risk management for commercial roofing systems. At its core, Factory Mutual (FM) is a unique organization with a dual mission. On one side, it operates as a global insurance provider. On the ...
What first-time attendees can expect at Roofing Day
By Dani Sheehan. Roofing Day in D.C. isn’t about being perfect – it's about being present. It’s about learning, connecting and making sure your voice is represented. If you’ve never been to Roofing Day in D.C., it’s easy to feel unsure about what you’re signing up for. You might be ...
Spray Foam Trends and Manufacturer Best Practices
CoatingsCoffeeShop® is proud to bring a leading panel of contractors together to share what they are seeing in the spray foam industry and the overall trends within commercial installations. Karen Edwards moderates this panel as they talk about new technologies, product innovations, consumer behavior and the overall economy. The panel ...
It’s time to see the wizard!
By Emma Peterson. General Coatings is sending two lucky SPFA Convention and Expo attendees down the yellow brick road while they’re in Vegas this year! It might not be the Emerald City, but Las Vegas does have “buildings as tall as Quoxwood trees” and “wonders like never seen.” And ...
Marking 40 years with new innovations
By Jesse Sanchez. At the Western Roofing Expo, BITEC leaders highlight company evolution and a renewed focus on contractor partnerships for 2026 and beyond. BITEC, a trusted name in the roofing industry, is celebrating its 40th year of business. Speaking from the RoofersCoffeeShop sound stage at the Western Roofing Expo, ...
It’s time to see the wizard!
By Emma Peterson. General Coatings is sending two lucky SPFA Convention and Expo attendees down the yellow brick road while they’re in Vegas this year! It might not be the Emerald City, but Las Vegas does have “buildings as tall as Quoxwood trees” and “wonders like never seen.” And ...
Last call for IIBEC’s 2026 International Convention!
By Emma Peterson. Join The Coffee Shops™ crew and our industry partners in Sacramento for four days of education, innovation and industry connection. The Coffee Shops™ crew is putting the finishing touches on our travel plans to get to Sacramento, California March 12–15, 2026 for the International Institute of Building ...
Immigration, roofing and the power of industry associations
By Emma Peterson. Learn how roofing associations are able to strengthen the industry by uniting our voices. Looking at the news today, it is impossible to ignore the continuous fluctuation of immigration policies in the United States. This nebulous environment has had a devastating impact on the roofing and construction ...
More than maintenance: Roof coatings today
CCS Influencer Will Lorenz shares his thoughts on the rise of coatings in the roofing industry. Editor's note: The following is a transcript of a conversation with Will Lorenz of General Coatings. You can listen to the interview or read the transcript below. Jenny Yu: Hey there everyone, my name is Jenny ...
Why contractors are taking a fresh look at spray foam
By Dani Sheehan. As more contractors look for ways to differentiate themselves, spray foam roofing offers an opportunity to do more with less. Tight schedules, complex details and growing competition are pushing contractors to look for systems that simplify installation without sacrificing performance. During a recent conversation at Western Roofing ...
