General Coatings Manufacturing Corp.
50 exhibitors, 12 sessions, 8 hours of networking – 1 incredible show
By Emma Peterson. Mark your calendar and be part of Arizona’s premier roofing event! The Arizona Roofing Contractors Association (ARCA) is gearing up for their annual trade show! The ARCA show, which will be hosted September 17 – 19, 2026, at the Prescott Resort & Conference Center, anticipates to see ...
Building owners value honest conversations about roof lifespan
Coatings Coffee Shop Influencer Will Lorenz says that candor is the best policy when talking to builind owners. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: ...
Preparedness is the key to surviving severe weather
Ask A Roofer Expert Will Lorenz says staying on top of minor repairs puts you ahead of the game. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren ...
When it comes to private equity, do your homework
RoofersCoffeeShop Influencer Will Lorenz says that finding the right fit is make or break in private equity. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello ...
EVERROOF’s portfolio of roof coatings
By Emma Peterson. Todd Farr discusses EVERROOF's ever-expanding product offerings at FRSA 2026. EVERROOF began as a family owned private label manufacturer for some of the largest roofing companies in the world. Now, three decades later, they are a part of the American Polymers Network of Companies (along with companies ...
What to know about hybrid roofs
CCS Influencer Will Lorenz says hybrid roofs are the best of both worlds. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello everyone, I'm Lauren White here ...
Money matters: How to balance the pipeline and bottom line
RCS Influencer Will Lorenz says honesty is the best policy when it comes to cash flow. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello everyone, ...
The power of choice
CCS Influencer Will Lorenz says offering different roofing solutions supports customer satifaction. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello everyone, my name is Lauren ...
Marketing green roofs
RCS Influencer Will Lorenz says green roofs extend longevity. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello everyone. I'm Lauren White and I'm here with RoofersCoffeShop.com ...
The unexpected benefit of roofing maintenance
AskARoofer Expert Will Lorenz discusses how maintenance calls can build trust in client relationships. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello everyone, my name is ...
