General Coatings Manufacturing Corp.
The diverse applications of spray foam
By Anna Lockhart. For specialty projects and buildings with strict insulation needs, spray foam roofing can be an ideal choice for the job. In a recent Coatings Cast™ conversation, Karen Edwards sat down with Will Lorenz from General Coatings to discuss the ways in which spray foam coatings ...
A multi-application building system
By Dani Sheehan. From roof decks to wall insulation and everything in between, spray foam is changing the way complex systems are designed and installed. Spray polyurethane foam (SPF) has long been a staple in roofing systems, but its role in construction is expanding far beyond the rooftop. From insulation ...
Spray foam roofing for digesters
By Dani Sheehan. Expand into the industrial market and see why spray foam roofing addresses the insulation challenge on wastewater digesters. As wastewater treatment facilities continue to prioritize efficiency, sustainability and long-term performance, more operators are turning to spray foam roofing (SPF) as a solution for insulating and protecting digester ...
Building a more versatile business with spray foam
By Dani Sheehan. Contractors looking to differentiate in 2026 are finding new opportunities in spray polyurethane foam (SPF) roofing systems that solve challenges traditional systems can’t always address. For contractors looking to grow their commercial capabilities, spray polyurethane foam (SPF) can be more than another system to offer. It can ...
Why the future of spray foam is about more than growth
By Dani Sheehan. Advances in chemistry, safety and building science are helping spray foam roofing outperform traditional systems. During a live Coffee Conversations® sponsored by Handifoam at the SprayFoam 2026 Convention and Expo, industry leaders Will Lorenz from General Coatings Manufacturing Corp and Josh Winkler of ICP Group delivered a ...
Spray foam stands out
By Emma Peterson. How one system delivers insulation, protection and long-term value. In a recent CoatingsCast™, Karen Edwards sat down with Will Lorenz from General Coatings. The conversation focused on the brand’s lineup of coating products, particularly their spray foam offerings. Will opened the episode with a quick explanation ...
Enter General Coatings Ever-Silic HS Giveaway Contest!
EVERROOF® is giving away 5-gallon buckets of EVERROOF’s Ever-Silic HS, the high-performance silicone coating trusted by roofing pros nationwide. Engineered for unbeatable adhesion, weatherproof durability, and lasting energy efficiency, Ever-Silic HS stands strong under the sun and goes on easy for a flawless finish every time. Extend the life of your ...
When can spray foam be used on your roof?
AAR Expert Will Lorenz spray foam is a great product to put over an existing roof system and on new construction. Editor's note: The following is a transcript of a conversation with Will Lorenz partner of General Coatings. You can listen to the interview or read the transcript below. Lauren White: Hello, ...
To sell coatings, build a relationship first
CCS Influencer Will Lorenz says the central parts to being a trusted partner are discussing the customer's roof condition, budget and future property plan. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings Manufacturing Corp. You can read the interview below, Listen to ...
To face insurance market volatility, control what you can control
RCS Influencer Will Lorenz says that for roofing contractors, safety is number one. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings Manufacturing Corp. You can read the interview below, Listen to the podcast or Watch the recording. Dani Sheehan: Hi, my name ...
