Emma Peterson, Senior Content Developer
Step-by-step product support
By Emma Peterson. Westlake recently released updated installation guides for their Unified Steel products. Westlake Royal Roofing Solutions is a well-known name in the roofing industry. With brands like DaVinci composite roofing, Newpoint concrete and Universal Steel, they provide roofing and reroofing solutions to architects, designers, contractors and ...
High performance solutions for high tech buildings
By Emma Peterson. Learn why Elevate’s roofing systems are the perfect fit for data center projects. In today’s digital era, data centers are in high demand. These centers are facilities designed to house data and computer storage that power everything from cloud computing to AI innovation. But while they ...
2025 in review
By Emma Peterson. Raising a glass to the articles, videos, podcasts and more that made 2025 so memorable! It’s time to change over the calendars again! 2025 is coming to a close and here at The Coffee Shops™, we are excitedly getting ready for 2026. But before we leap ...
2025: A year of satisfying curiosities
By Jenny Yu. Look back on AskARoofer's top stories, podcasts and videos! It’s almost the end of the year, so it’s time to reflect on the incredible learning our readers have done through engaging with podcasts, videos, articles and social media content. A recurring theme of the top content ...
Stop ice dams before they start
By Emma Peterson. Unified Steel’s systems improve insulation and airflow, making for safer and longer-lasting roofs. Winter weather presents a variety of challenges for a roof. Two of the big ones are snow and ice, which can create dangerous situations around the roof (uncontrolled snow avalanches off the roof) ...
The top 10 RCS influencer insights from 2025
By Emma Peterson. Looking back at the year through the insights from our 2025 Influencer program! Over the last few years, RoofersCoffeeShop® (RCS) has brought together a diverse group of seasoned professionals from every corner of the roofing and construction world to form the RCS Influencer program. The goal ...
Designing for year-round longevity and sustainability
By Emma Peterson. How Tremco engineers high-performance coating systems that extend life, cut costs and reduce waste. In recent years, roof coatings have become one of the popular avenues to not only save a building owner money on their roof, but also to build more sustainably. But a roof coating ...
The legal edge at IRE 2026
By Emma Peterson. Trent Cotney shares legal insights on pressing issues like immigration enforcement and industry regulations. This year has brought a variety of unique challenges to the roofing and construction industries. From immigration enforcement crackdowns to shifting tariffs, it’s a lot to keep track of! Luckily, Trent Cotney ...
Cement your 2026 World of Concrete schedule
By Emma Peterson. With over 150 education sessions, it’s time to start planning! World of Concrete (WOC) is the place to be if you are looking to level up your knowledge about the masonry and cement industries. Whether you need business advice or specific technical training, you won’t want to ...
The power of prefabrication
By Emma Peterson. How Kelly Roofing tackled wind, access and other project challenges with help from Duro-Last’s custom prefabrication. Meet Kelly Roofing, a Duro-Last Elite contractor and the winner of the 2024 Duro-Last Custom Fabrication Award. To dive further into the project that won the award, Megan Ellsworth hosted Joe ...

















