Emma Peterson, Senior Content Developer
Stand out by offering roof coatings
By Emma Peterson. Roof coatings offer a number of performance benefits and can potentially offset rising project costs. 2025 has been a turbulent time of uncertainty for many professionals in the roofing industry. We saw U.S. tariffs placed on materials like steel and aluminum, climbing as high as 50%, causing ...
What’s driving roofers in 2025
By Emma Peterson. Exploring the Roofing Industry Trends Report with industry experts. The 2025 Roofing Industry Trends Report is out now! This survey asked contractors around the country about how their businesses have done this year and gives powerful insights into what’s driving the roofing industry today. To take a ...
Forecasting more sales
By Emma Peterson. ROOFLE’s Power Session with GeoSpan dives into the ways storm data can help secure more project leads. Looking for guidance on navigating the massive shifts and changes happening in today’s roofing industry? Make sure to tune into the “Power Sessions” podcast! Hosted by the expert team at ...
Understanding roof R-values
By Emma Peterson. Tremco energy engineer Rich Crawford explains the relationship between R-values, energy efficiency and cost savings. In the last five to ten years, there has been a distinct rise in popularity of roof restoration solutions. To learn more about why this has happened, Richard “Rich” Crawford from ...
Taking care of our troops
By Emma Peterson. Project EverGreen makes sure that servicemen and women come home to welcoming, well-cared for homes. Meet Project EverGreen, a national non-profit whose mission is to connect people with healthy outdoor spaces. They run a variety of different programs and initiatives that work towards this goal with ...
Get the expert insights on roofing regulations
By Emma Peterson. Trent Cotney’s new book arms contractors with legal insights and compliance strategies. Roofing regulations can be hard to navigate. From shifting policies to differences across state lines, there’s a lot to keep up with. In fact, after the skilled labor crisis, keeping up with the expansion ...
Nail the holidays with this gift guide
By Emma Peterson. From tools to training courses, The Coffee Shops™ crew wraps up the perfect presents for roofing pros in this guide to giving this holiday season. If your year has been anything like ours here at The Coffee Shops™, it’s going by faster than you can flip the ...
500 roofs and counting
By Emma Peterson. Malarkey is protecting people around the country with their high-performance shingles. This summer, Malarkey Roofing Products celebrated a huge milestone – their 500th roofing materials donation! The 500throof was a special donation to the Central Oklahoma Habitat for Humanity (COHFH) and part of their long-lasting relationship in ...
Serving the multi-faceted contractor
By Emma Peterson. Heritage’s leaders share how they’re supporting outdoor professionals in an expanding and diversifying market. Just last month, The Coffee Shops™ crew got the chance to attend the International Pool Spa Patio Expo and the Deck Expo for the first time! We were there celebrating the launch of ...
Empowering Midwest roofers
By Emma Peterson. MRCA leaders reflect on educational opportunities, contractor needs and the 2025 conference. Just last month, the Midwest Roofing Contractors Association (MRCA) hosted their 2025 Conference and Expo in Schaumburg, Illinois! Crew members of the Coffee Shops™ were in attendance and they had an amazing time talking to ...
