Inside QXO’s booth at IBS 2026

By Emma Peterson. 

The QXO booth team showcases their vision for becoming a comprehensive, customer‑first building materials powerhouse. 

Recently, The Coffee Shops™ crew had the chance to attend the National Association of Home Builders (NAHB)’s International Builders' Show® (IBS) in Orlando, Florida. While there, we met a few of our customers in their booths on the expo floor. One such customer was QXO, who gave us a booth tour and insightful interview!  

The interview started with Brad Jacobs, the CEO of QXO. He gave us a short update on what QCO has been working on recently: 

We're just starting out in this market, with the purchase of Beacon. Since then, we’ve bought a couple other companies in the roofing business and waterproofing business. And now we're in the process of buying Kodiak, getting into lumber and other related products...Really trying to be a comprehensive source for all parts of the building. 

From there, Gabriela Allen, QXO’s senior director of marketing, and Joe Checkler, their SVP of communications, took us into the booth itself, which was organized as a passport system. Gabriela explained, “We wanted an opportunity for customers to engage with us so we can have a better understanding of how we can serve them. So, we have multiple different stations where our customers can chat with different members of the team and, when they stop at those stations, they get a passport stamp that can get them the opportunity to pick out a pair of sunglasses or spin the prize wheel to win up to $1,000 Delta flight credit.” 

At one of these stations, we had the chance to meet Chelsea Oesch, the marketing director for QXO’s private label TRI-BUILT. She shared a bit of how TRI-BUILT was developed with contractors in mind, saying, “TRI-BUILT is QXO's private label house brand product. We partner with the top manufacturers you already know and love and negotiate on a larger scale to save you a little bit of money. We have 7,000 products that we can offer our builders and our workers here.”  

At another station, Gabriela highlighted the efforts QXO is making to engage with Hispanic contractors in Spanish. She explained, “We're reaching out to the Hispanic community through Spanish language trainings, Spanish offerings online and more.” This is key, as Joe pointed out, “More than two-thirds of contractors are Hispanic and in certain areas, Spanish is the is their only language. So, reaching out to them is a big initiative at QXO.” 

This incredible booth design is just one way that QXO is working to connect with the industry and towards their goal of, as Brad put it, “Making a big investment in technology, supply chain and the whole customer experience so that people will get the products and the building materials they need when they need it." 

Watch the whole booth tour and learn more about how QXO is connecting to customers!