Emma Peterson, Senior Content Developer
The expanding role of HR
By Emma Peterson. From safety and compliance to training and engagement, human resources plays a vital role in the long-term success of roofing businesses. Human resources (HR) is sometimes a part of running a business that might be overlooked. But it is one of the most important departments for building ...
Asking the right questions
By Emma Peterson. Johnny Walker explains how contractors can guide clients through the decision between roof replacement and restoration coatings. Coatings can be a reliable and convenient way to improve a roof. But they’re not necessarily right for every situation. To learn how you determine whether to suggest coatings to ...
The key to waterproofing success: The right partner
By Emma Peterson. Discover how coordinating with knowledgeable manufacturers and field experts can help ensure projects are completed correctly. Recently, Karol Weyman had the opportunity to host Jeff Snyder, a territory manager and waterproofing expert from Tremco CPG, for an episode of From the Ground Up™. Jeff and Karol’s conversation ...
Taking the helm
By Emma Peterson. Sherri Miles’ journey to leadership and her new role as the Roofing Alliance’s president. Recently, we had Sherri Miles of Miles Roofing on an episode of Roofing Road Trips® to talk about her roofing career. Her journey to becoming a contractor started even before she was born, ...
Choosing the best product for your next project
By Emma Peterson. How factors like climate and durability needs determine the best roofing solution. These days, there are so many different roofing products available on the market that it can be hard to know which one to use for each project. To learn about how to make the best ...
Becoming a ROOFEREE
By Emma Peterson. Former basketball coach Trent Lovewell discusses the unlikely path that brought him to roofing and helped create the ROOFEREES brand. For the last 26 years, Trent Lovewell has worked with Weatherguard, Inc., an Omaha-based company and home of the ROOFEREES. Who exactly are the ROOFEREES? To answer ...
Four decades of insight into roofing safety
By Emma Peterson. The hidden dangers of roof degradation and the importance of building awareness, prevention and safety culture. In one of our newest episodes of Roofing Road Trips®, Megan Ellsworth hosted Gary Walpole from National Federation of Roofing Contractors (NFRC) for a discussion about safety in the roofing trade. ...
The enduring value of BITEC®’s modified bitumen roofing
By Emma Peterson. BITEC® has grown alongside the mod bit market with a focus on product quality, reliability and contractor success. The story of BITEC® has been intertwined with the modified bitumen (mod bit) market since their founding back in 1986 by Bruce Shealey. Since then, they have continued to ...
Put an end to ponding water problems
By Emma Peterson. APOC’s sloping compound makes it easier to fill low spots, improve water flow and protect roofing systems from long-term damage. Ponding water is standing water on flat or low-lying parts of a roof and, as every commercial contractor knows all too well, can cause a series of ...
Fuel your business and get a chance to win an unforgettable getaway!
By Emma Peterson. QXO’s latest promotion rewards contractors with fuel incentives and the opportunity to win a personalized vacation package for simply doing business as usual. Want to get a chance to earn when you fuel up your vehicle? QXO’s Fuel the Journey promotion is helping you “put money back ...
