Emma Peterson, Senior Content Developer
Reroofing with wildfire protection in mind
By Emma Peterson. Combining fire resistance, wind protection and lasting curb appeal, Unified Steel® provided an ideal solution for a homeowner living in a wildfire-prone region. 2025 did not kick off well for homeowner Tilo Martin and his neighbors. Tilo’s home sits in the Pacific Palisades – the part of California that ...
Safety, quality and innovation: What sets AquaStar Pool Products apart
By Emma Peterson. AquaStar's Bryan Chrissan explains how thoughtful engineering, rigorous testing and user-focused design are driving innovation throughout the pool industry. While we were at the Everything Under the Sun show earlier this year, we got the chance to interview Bryan Chrissan, a national technical sales manager at AquaStar ...
Showcasing the power of spray foam
By Emma Peterson. Spray foam roofing’s role in bringing an iconic landmark to life. Spray foam roofing is one of the most energy efficient and multifaceted roofing materials on our current market. And there’s no better example of the performance benefits of spray foam than the work done by Commercial ...
The business benefits of recycling
By Emma Peterson. Beyond keeping materials out of landfills, roof recycling programs are helping contractors save money and streamline logistics. Recycling has long been a cornerstone of the sustainability movement, but did you know that the benefits of recycling extend beyond the environment? To learn more about how commercial roof ...
What the numbers reveal about roof restorations
By Emma Peterson. By analyzing more than 100 commercial roofing projects, APOC and Cotney Consulting Group uncovered compelling data showing how restoration can improve labor efficiency and increase profit potential. Earlier this year, APOC and Cotney Consulting Group released a Roof Restoration Index that showcased market research relating to the ...
From soil to sprinklers and everything in between
By Emma Peterson. 4 common irrigation challenges and the tools that help outdoor contractors overcome them. On the surface, irrigation is simple – get the water to the plants. But in reality, there are quite a few different factors to account for when setting up an irrigation system! Things like ...
Honrando el pasado y construyendo el futuro en METALCON 2026
Por Emma Peterson., traducido por Alberto Torres. METALCON celebra su 35.º aniversario con exhibiciones especiales, eventos para establecer conexiones, premios de la industria y celebraciones para toda la comunidad. En 2026, METALCON celebra 35 años como uno de los principales eventos para los profesionales de la construcción con metal. ...
Roofing themselves out of business
By Emma Peterson. Don Lighty and Randy Young share how quality has guided both of their careers. Recently, we sat down with Don Lighty of Lighty Roofing and Randy Young, one of Duro-Last's sales rep, for an episode of Stories from the Roof all about how a commitment to craftsmanship and quality ...
BITEC’s coatings help contractors grow
By Emma Peterson. How adding Storm Breaker™ coatings can help contractors open new revenue streams and extend customer relationships. To help contractors expand their portfolios, BITEC developed a roof coating line, Storm Breaker™. This line is perfect for both restoration and maintenance projects, having been proven to extend roof life ...
The community that defines the Western Roofing Expo
By Emma Peterson. Will Lorenz shares how the Western Roofing Expo creates meaningful connections, valuable learning experiences and opportunities for professionals throughout the roofing industry. In a new CoatingsCast™, Will Lorenz stopped by to talk about the Western Roofing Expo (WRE) which is coming up on September 27th-29th, 2026 at ...
