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Emma Peterson

No tape measure needed for these metal bending products!

No tape measure needed for these metal bending products!

By Emma Peterson. Make your metal bending more efficient with Tapco’s innovative and powerful brakes and accessories. At the 2025 International Builders Show, we got the incredible opportunity to talk to Adam Clark, a Westlake Royal Building Products' product manager, and watch him demonstrate how to use one of ...


Giving back one shingle at a time

Giving back one shingle at a time

By Emma Peterson. Learn about how the National Women in Roofing Oregon council brought the industry together to support Big Star Ranch – and each other! 15 miles south of Oregon City, near the Mount Hood National Forest, sits Big Star Ranch in Molalla, Oregon. The ranch, run by Barbara ...


Exploring roofing at the Oregon Museum of Science and Industry!

Exploring roofing at the Oregon Museum of Science and Industry!

By Emma Peterson. From an interactive cool roofing exhibit to solar panels on the roof, OMSI is teaching about sustainable development by example. If you grew up in the Portland, Oregon metro area, the odds are pretty high that you took a field trip to the Oregon Museum of Science ...


Making metal a part of your pitch

Making metal a part of your pitch

By Emma Peterson. Learn how Sherwin-Williams' Roofing Passport makes selling and managing metal roofing projects more efficient. For many homeowners, the term roofing is synonymous with the image of asphalt shingles. But, as we all know in the roofing industry, there are a wide variety of other materials and products ...


A library of knowledge at your fingertips

A library of knowledge at your fingertips

By Emma Peterson. MRA’s website has a wealth of knowledge and connections for homeowners and contractors alike. Just last year, the Metal Roofing Alliance (MRA) relaunched their website with a fresh look and new content. The main goal of this refresh? Building a one-stop library of resources that not only ...


Bringing clients

Bringing clients' visions to life with Central States

By Emma Peterson. From design tools to quoting systems, this platform can help you simplify even the most complex workflows. In a new episode of MetalCast, Megan Ellsworth talked with Zach Coats and Delton Rhodes of Central States Manufacturing about their new digital platform – Central Link. This platform provides ...


Improving the lives of contractors with technology

Improving the lives of contractors with technology

By Emma Peterson. Dataforma has dedicated decades to developing software that makes roofing workflows more efficient and manageable. Technology has truly revolutionized the way the roofing industry and society at large function. In this Roofing Road Trips®, Karen Edwards chats with Brian Cook, the senior VP of Dataforma, to learn ...


SRS can help you find your next solar solution!

SRS can help you find your next solar solution!

By Emma Peterson. Get ready to fully enjoy the sunshine this summer by helping your clients realize their solar system dreams. If you are looking to help home and building owners take advantage of the sunshine this summer, get started with SRS solar. SRS Distribution, known for reliable and on-time ...


Project profile: University of Louisville Bettie Johnson Hall

Project profile: University of Louisville Bettie Johnson Hall

By Emma Peterson. 200 HVAC units and counting! Learn how this team navigated unique challenges when restoring this dormitory roof. Every year the Spray Polyeurathane Foam Alliance (SPFA) hosts the National Industry Excellence Awards. These awards honor SPFA contractor members for their innovative projects from the year prior. Divided ...


The case for composite

The case for composite

By Emma Peterson. Learn how offering composite roofing transformed these businesses into multi-million-dollar successes. When most homeowners think about roofing, they picture a traditional asphalt shingle. But that is just one of the many different material and product offerings available in today's roofing market! In this Read Listen Watch® (RLW), ...


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