Emma Peterson, Senior Content Developer
How global connection makes the entire roofing industry stronger
By Emma Peterson. The launch of RoofersCoffeeShop.global creates a dedicated place for roofers around the world to share ideas, innovations and experiences with each other. In a special first episode of the Global Roofing Road Trips® podcast, Heidi J. Ellsworth sits down with Gary Howes of The Durable Slate Company to discuss ...
Building a business customers can trust
By Emma Peterson. Heidi J. Ellsworth joins Duct Tape Marketing to explore how community, content and authentic relationships can help small businesses thrive in the age of AI. In 2005, Duct Tape Marketing launched a podcast. The goal was to “help small business owners and the marketers who serve them build clear ...
Every roofer faces storms sometimes
By Emma Peterson. NFRC's Weather the Storm campaign offers a practical framework for discussing wellbeing on and off the jobsite. The roofing trade can be a very high-pressure space to work. From managing physical risks like weather and working height to balancing mental tasks like deadlines and client interactions, it can all ...
Expanding skills, raising standards
By Emma Peterson. NBRCA provides valuable educational resources that help contractors maintain credentials, build expertise and grow their careers. In many careers, it is easy to feel stuck in an office or a routine with no pathway to individual or career growth. In the roofing industry, it could not be more different. ...
Calling sports design and construction professionals!
By Emma Peterson. Forge new connections, nurture existing relationships and build partnerships for success at the 2026 ASBA technical meeting. This December, the American Sports Builders Association (ASBA) will be hosting their largest meeting! From December 1–4, 2026, ASBA members from around the world will come together in Tampa, ...
A decade of roofing trends
By Emma Peterson. This report showcases the trends shaping roofing and gives unique insights into how the industry has grown in the last ten years. Over the last 10 years, the RoofersCoffeeShop® Trends Report, sponsored by QXO since 2022, has provided key insights into what contractors are seeing and ...
Make a good season a great season
By Emma Peterson. Keep your budget, and your clients, in the green next season by ordering early. Want to get a head start on the next outdoor season? Order your agronomic products during Heritage Landscape Supply Group’s early order program (EOP) and make sure next season both your clients’ landscapes ...
Project profile: Henderson Ice Arena
By Emma Peterson. A spray foam retrofit allows Culver Military Academy's hockey facilities to operate comfortably and efficiently throughout the year. Along Indiana’s Lake Maxinkuckee sits a little town called Culver. Culver, which is approximately 90 miles southeast of Chicago, boasts Indiana’s 2017 Division II Designee as a Stellar Community and is ...
Roofing training that goes beyond the classroom
By Emma Peterson. This CoatingsTalk™ episode takes you inside the Polyschool program to explore how practical training experiences help roofing professionals develop lasting skills and confidence. The CoatingsCoffeeShop® crew is heading to Florida on October 28, 2026, for a special CoatingsTalk™ recorded live from the Polyglass Polyschool facility! This on-site ...
More than materials
By Emma Peterson. SRS Distribution’s support for contractors extends beyond material supply, helping teams improve efficiency, manage risk and deliver stronger project outcomes. In this modern day and age, roofing distributors play a much larger role than just stocking shelves – they act as strategic partners. When contractors have proper ...
