Emma Peterson, Senior Content Developer
Getting to know your roof
By Emma Peterson. Curious about the roof over your head? Keep reading to learn about roofing basics! For many homeowners, they will only deal with a reroofing project once or twice in their lifetimes. Because of this, many homeowners don’t know much about their roof and what roof care ...
Show off your crew’s mettle
By Emma Peterson. No edits, no filters, just your crew’s hard work on a national stage. SRS Distribution is one of the leading distributors of building products in the United States. With over 450 branches across the country, they are committed to serving their customers to their best ability. ...
NWIR Oregon is keeping busy!
By Emma Peterson. A look at the Oregon National Women in Roofing Council’s recent calendar. Recently, the Oregon Council of National Women in Roofing (NWIR) sent out a snapshot of their recent and upcoming events – and they are certainly keeping busy! On April 21, they hosted their 2026 ...
GreenCare for Troops is celebrating 20 years!
By Emma Peterson. This program has been organizing and mobilizing outdoor professionals across the country in support of military families. 2026 marks two decades of Project EverGreen’s GreenCare for Troops program! This program connects military families, whose loved ones are away from home serving our country, with outdoor professionals who ...
Roofing con orgullo
Por Emma Peterson, traducido por Alberto Torres Celebra el Mes del Orgullo escuchando a profesionales LGBTQ+ de la industria hablar sobre autenticidad, comunidad e inclusión. Al acercarnos al Mes del Orgullo, reflexionamos sobre algunas de las conversaciones que hemos tenido la oportunidad de compartir con diferentes profesionales de la industria ...
Roofing Road Trips® has made it across the pond!
By Emma Peterson. James Talman on NFRC’s history, growth and mission to support UK tradespeople. In a recent episode of the Roofing Road Trips® podcast, Heidi J. Ellsworth sat down for a discussion with James Talman, CEO of the National Federation of Roofing Contractors (NFRC) and the first RoofersCoffeeShop.uk ...
ORCA’s mission in action
By Emma Peterson. How Oklahoma Roofing Contractors Association supports contractors, vendors and industry partners statewide. The Oklahoma Roofing Contractors Association (ORCA) was founded to support professionals in the roofing industry across Oklahoma state. To learn more about how they do this, Megan Ellsworth sat down with Avery Smith, the executive ...
Sustainability beyond the buzzwords
By Emma Peterson. How Elevate is advancing building solutions that are sustainable and resilient. For a special Earth Day Coffee Conversations® webinar, Heidi J. Ellsworth sat down with Kim Eckerman, Jay Saldana and David Finn for a conversation about what it takes to build responsibility every day of the ...
Operating in the intersection of regulatory pressure and economic volatility
By Emma Peterson. A conversation with Trent Cotney on why proactive policies and operations matter more now than ever. Going into 2026, there was a lot of commotion to keep track of, from uncertainty about tariffs to immigration changes and beyond. And now, one quarter into the year, there are ...
Strategies for navigating unpredictability
By Emma Peterson. Dive into the ways a proactive mindset and powerful tech tools can help contractors grow through market shifts. If 2025 taught us anything, it’s that there is always room for surprises. From immigration policy changes to tariffs and beyond, a lot has happened. But it is important ...
