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Emma Peterson, Senior Content Developer

Sherwin-Williams Architectural Iceberg

The tip of the architectural iceberg

By Emma Peterson. Taking inspiration from nature and sharing it with designers with the three collections in Sherwin-Williams' Emulate™ line. In this episode of Roofing Road Trips®, Heidi J. Ellsworth met with Brynn Wildenauer and Kiki Redhead of Sherwin-Williams to talk about the launch of the Emulate™ line. This is ...


Metal Era Size matters with this gutter

Size matters with this gutter

By Emma Peterson. Meet the groundbreaking XL Gutter, the largest ANSI/SPRI GT-1 tested option on the market. This new gutter from MTL Holdings completes their Seal-Tite Gutter Family. It is available through both Metal-Era and Hickman Edge Systems, providing contractors with reliable access to this innovative product. With its unique ...


DECRA Metal Roofing Solutions

Metal roofing solutions showcased at IRE

By Emma Peterson. From Spanish tile to Mediterranean scallops, DECRA has the beauty of traditional shingles with the power of metal durability. One of the best parts of roofing conventions and expos is getting to explore the show floor and see what advances are being made in the industry. While ...


Jobba Connect with this new compass!

Connect with this new compass!

By Emma Peterson. Through integration and customer-centric culture, Jobba is constantly pushing the envelope in accessiblility and efficiency. During the 2024 International Roofing Expo (IRE), Coffee Shop crew member Karen Edwards interviewed Zach Carpenter and Karol Weyman from Jobba Trade Technologies about all that Jobba has to offer contractors. Zach ...


Watts Tesla Charging Station

Solving challenges for Tesla's Gigafactory one wipe at a time

By Emma Peterson. Learn how the environmentally friendly Watts Removal Products cleaning supplies helped during the development of the Tesla Gigafactory. The Tesla Gigafactory in Reno, Nevada has made headlines for pushing the production of electric semi-trucks for well-known companies like Pepsi-Co. But, even before production began at this ...


Mule Hide Living life on the edge

Living life on the edge

By Emma Peterson. Edge metal is the key to building a safe and secure roofing system. Learn why it’s so important and how to pick the right product for your job. In this RLW webinar, Heidi J. Ellsworth hosted Nick Musel and Hank Booney of Mule-Hide Products to talk about ...


SW Presenting opportunities to a fresh path forward

Presenting opportunities to a fresh path forward

By Emma Peterson. From new colors to a network of support, Sherwin-Williams is pushing the industry into a more vibrant future. Over the years, Sherwin-Williams has become a household name for their work in the paint industry and has expanded to include coil coatings, and they’re not slowing down anytime ...


Malco LIVE IRE 2024

Designed for contractors on the job

By Emma Peterson. Learn how Malco Tools are built for efficiency, quality and real-world adaptability. While at the 2024 International Roofing Expo (IRE), RoofersCoffeeShop® crew member Lauren White stopped by the Malco booth to talk to John Olson. John, who is Malco’s learning and product training manager, explained a highlight ...


Metalforming Profile Manipulator

The power of a profile manipulator

By Emma Peterson. Improve safety and efficiency with the right tool, and the training to back it up. In this MetalTalk™, Karen Edwards spoke to Chad Rowe, Ken McLauchlan and Stephen Gosk from MetalForming about 2024 fabrication technology. One of the major pieces of machinery they discussed was profile ...


Roofle Live at IRE 2024 One Virtual Step

One virtual step forward, one leap for digital sales

By Emma Peterson. Learn how Roofle is pushing the industry forward and improving the digital sales process for contractors and their customers. While at the 2024 International Roofing Expo (IRE), Karen Edwards hosted Travis Harvego and Mike Goldenstein from Roofle at the RoofersCoffeeShop® soundstage. Travis is the company’s CEO, ...


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