DaVinci Roofscapes
When does a multi-colored roof make sense?
By Kate Smith, Sensational Color. Start your customer’s colorful roofing exploration with the free Design Tool that allows them to “try on” different composite slate and shake roofs onto their home or sample homes. Most roofing color decisions come down to picking one color and living with it. But some of the ...
When does a multi-colored roof make sense?
By Kate Smith, Sensational Color. For homeowners drawn to a roof with a story — one that looks like it earned its color rather than had it applied — the Nature Crafted Collection from DaVinci Roofscapes is the strongest option. Most roofing color decisions come down to picking one color and living ...
DaVinci® Roofscapes adds two new colors for multi-width slate composite roofing
DaVinci Multi-Width Slate tiles emulate the color and texture of natural slate while providing impact resistance, light weight and fade resistance. DaVinci Roofscapes, part of Westlake Royal Building Products™, a Westlake company (NYSE: WLK), is expanding the color options for its Multi-Width Slate profile with the additions of Aurora and Rock ...
Upselling is about more than profits
By Emma Peterson. How upselling your customers with premium products can help them spend their money smarter. When we hear the term upselling, often it conjures an image of a salesperson who pressures you and won’t take no for an answer. But this negative connotation does not fully encapsulate what ...
What roofing do contractors recommend?
By DaVinci Roofscapes. DaVinci Composite Roofing leads the way in terms of contractor popularity. Coast to coast, roofing contractors are talking about why they prefer DaVinci® Roofscapes as their preferred solution for roofing projects. Watch this short video to see the projects roofers are working on and hear specifically why they’re ...
Roofer profile: Marlon Cruz - EZ Exteriors LLC
By DaVinci Roofscapes. How one man uses DaVinci products to serve, protect and give back to his community. Marlon Cruz originally wanted to be a police officer. His initial calling was to serve, protect and give back to the community. In many ways, as the shop manager and production manager with EZ ...
Roofers give reasons why composite roofing is a game-changer for earning new business
By DaVinci Roofscapes. How synthetic slate and shake tiles build roofing sales. During a time when closing consumer sales is tougher than ever, learn how leading roofers nationwide rely on composite roofing to help build business for their companies. Listen to the insights from award-winning roofers as they explain how DaVinci® Roofscapes ...
Tools for Upselling Premium Products to Homeowners
In this RoofersCoffeeShop® Coffee Conversations, roofing professionals discuss how contractors can guide homeowners toward premium steep-slope roofing products by focusing on performance, durability, aesthetics and long-term value. Featuring insights from Mike Vaughn of DaVinci Roofscapes/Westlake Royal Roofing Solutions, Jake Daniels of Classic Construction & Consulting, Cody Raymond of Unified Steel/Westlake ...
Building a business centered on helping people
By Emma Peterson. How Anthony Walsh found a career — and purpose — in roofing. One of the best parts about working at RoofersCoffeeShop® is getting to hear the stories from professionals across the industry about their journey into roofing. And that’s just what Anthony Walsh shared with us when ...
From HOA headaches to high-value leads
By Emma Peterson. How a strong relationship with an HOA can create a reliable workstream. From making sure that roof materials are approved by the organization to coordinating work schedules with HOA requirements, finding out that a client’s home is in a neighborhood with an active homeowners association (HOA) can ...
