DaVinci Roofscapes
Roofer profile: Marlon Cruz - EZ Exteriors LLC
By DaVinci Roofscapes. How one man uses DaVinci products to serve, protect and give back to his community. Marlon Cruz originally wanted to be a police officer. His initial calling was to serve, protect and give back to the community. In many ways, as the shop manager and production manager with EZ ...
Roofers give reasons why composite roofing is a game-changer for earning new business
By DaVinci Roofscapes. How synthetic slate and shake tiles build roofing sales. During a time when closing consumer sales is tougher than ever, learn how leading roofers nationwide rely on composite roofing to help build business for their companies. Listen to the insights from award-winning roofers as they explain how DaVinci® Roofscapes ...
Tools for Upselling Premium Products to Homeowners
In this RoofersCoffeeShop® Coffee Conversations, roofing professionals discuss how contractors can guide homeowners toward premium steep-slope roofing products by focusing on performance, durability, aesthetics and long-term value. Featuring insights from Mike Vaughn of DaVinci Roofscapes/Westlake Royal Roofing Solutions, Jake Daniels of Classic Construction & Consulting, Cody Raymond of Unified Steel/Westlake ...
Building a business centered on helping people
By Emma Peterson. How Anthony Walsh found a career — and purpose — in roofing. One of the best parts about working at RoofersCoffeeShop® is getting to hear the stories from professionals across the industry about their journey into roofing. And that’s just what Anthony Walsh shared with us when ...
From HOA headaches to high-value leads
By Emma Peterson. How a strong relationship with an HOA can create a reliable workstream. From making sure that roof materials are approved by the organization to coordinating work schedules with HOA requirements, finding out that a client’s home is in a neighborhood with an active homeowners association (HOA) can ...
Roofer profile: Anthony Walsh – DuraShield Roofing and Contracting
By DaVinci Roofscapes. How offering DaVinci composite shake and slate roofing options has increased this contractor's revenue. If you live in Wisconsin or Illinois, Anthony Walsh has made it his mission that you’ve heard about his company, DuraShield Roofing and Contracting. Since 2003 the full-service team of roofers has worked on residential ...
Golf-ball sized hail bounces off Select Shake Roof
By DaVinci Roofscapes. The story of a just-in-time installation giving a homeowner relief in the face of a storm. Josh Maggard is a lucky man. How lucky? Just two days after his DaVinci Select Shake roof was installed on May 13, 2025, a storm came through his neighborhood dropping golf ball sized ...
PEPA expands its reach as RoofersCoffeeShop® joins the conversation
By Heidi J. Ellsworth. Advocacy, innovation and collaboration take center stage as PEPA broadens its impact across exterior building products. The recent meeting of the Polymeric Exterior Products Association (PEPA) marked an important milestone, not only for the association but also for the broader exterior building products industry. For the first time, ...
Pinpoint Roofing LLC installs DaVinci Slate on new fire station
By DaVinci Roofscapes. Multiple structures in Pigeon Forge, Tennessee have synthetic roofing. Back in 2013 Michael Smelcer, principal at SRA Architects, Inc. indicated a preference for DaVinci Single-Width Slate when drawing up plans for the 232,000-square-foot Le Conte Events Center in Pigeon Forge. Now, more than a decade later, he’s designing more ...
Roofer profile: Kevin O’Donnell – O’Donnell Roofing Co.
By DaVinci Roofscapes. How composite products are helping an over 100-year-old company. Kevin O’Donnell has roofing in his blood. A 4th generation roofer, he was on his first job site at 12 years old. So, it’s natural that he’s now heading up his family’s 102-year-old company, O’Donnell Roofing Co. in Pennsylvania. As CEO ...
