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RCSI - Prioritizing Sustainability

House with solar panels on it against a blue sky. Seth and Ashley’s headshot in the bottom right

Building a sustainable future: How roofing contractors can lead the way

RCS Influencers Ashley and Seth Pietsch say that sustainability is more than just a trend — it’s a pathway to growth and differentiation. Sustainability is no longer just a buzzword in the roofing industry — it’s becoming an expectation from clients, regulators and communities. For contractors, embracing sustainable practices is ...


Image of a house with solar panels on it with Trent Cotney’s headshot in the bottom right

Sustainability sells

RCS Influencer Trent Cotney says that a lot of private investors are looking for sustainability as part of whatever pitch they get. Editor's note: The following is a transcript of a conversation between Alex Tolle and Trent Cotney, partner of Adams and Reese. You can listen to the interview or read ...


RCSI Tammy Hall September 2025

How sustainability becomes your commercial roofing differentiator

RCS Influencer Tammy Hall says contractors who develop comprehensive sustainability capabilities across multiple systems, supported by manufacturer partnerships and compelling sales tools, will capture increasing market share. At Reroof Partners, we've observed how sustainability requirements vary significantly across markets. Whether you're operating in environmentally progressive coastal regions or traditional Midwest territories, ...


RCSI Wendy Marvin September 2025

Can you have a sustainability conversation?

RCS Influencer Wendy Marvin says you don't need to master sustainability to benefit from it. Here’s the thing about sustainability that drives me crazy: we’re all waiting to have it “perfectly figured out” before we’ll even talk about it with customers. I get it. It feels like this massive, impossible goal ...


RCSI John Kenney September 2025

Sustainability can become a business advantage for roofing contractors

RCS Influencer John Kenney says, when approached strategically, sustainability becomes a natural extension of quality work, not a separate initiative. Today's owners and designers often incorporate more environmentally responsible construction practices into their design requirements. What does this mean for roofing contractors? It can be both a challenge and an ...


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