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RCSI - Competitiveness and Differentiation

RCSI October 2025 Wendy Marvin

Why being the best beats being the biggest

RCS Influencer Wendy Marvin says winning is achieved by those competing with quality, relationships and genuine care. Let's talk about the elephant in the room. If you're an independent contractor, you've probably watched competitors get bought up by private equity firms. One month they're the family business down the street, the ...


Two hands shaking, in the bottom right Tammy Hall’s headshot

Navigating consolidation: A strategic imperative for independent commercial roofing contractors

RCS Influencer Tammy Hall says independent commercial roofing firms should emphasize niche expertise, measurable results and partnership-driven service. In today’s environment of accelerated mergers and acquisitions, the commercial roofing industry is undergoing significant transformation. As national platforms gain scale and exert greater influence over pricing and procurement, independent contractors are compelled ...


RCSI October Erica Reed

Thriving in an evolving market

RCS Influencer Erica Reed says specialization, strong client relationships and financial discipline are essential to thriving in a competitive market. In markets experiencing significant mergers and acquisitions, contractors must be strategic to remain competitive and differentiate themselves. One of the most effective approaches is to specialize in niche markets or services ...


RCSI October 2025 Trent Cotney

Stick to the fundamentals

RCS Influencer Trent Cotney says contractors should stay focused, work on their KPIs and keep showing up every day. Editor's note: The following is the transcript of a live interview with Trent Cotney of Adams and Reese LLP. You can read the interview below, listen to the podcast or watch the ...


Handshake of business papers, Patrick Cochran’s headshot in the bottom right

Thriving through market changes

RCS Influencer Patrick Cochran says it’s more important than ever for contractors to stick to the basics as the market landscape shifts. Contractors can remain competitive and differentiate themselves in markets experiencing significant mergers and acquisitions by focusing on customer service, employee retention, community involvement and a strong referral program. As roofing ...


RCSI - October 2025 - Randy Chaffee

Owning your identity

RCS Influencer Randy Chaffee says that, for smaller companies to compete, they need to embrace what they uniquely have to offer: community presence and genuine relationships. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can read the interview below, listen ...


RCSI October 2025 Ashley Pietsch

How contractors can stand out in a market full of mergers and acquisitions

RCS Influencer Ashley Pietsch says that for independent contractors, relationships, agility, community, expertise and risk management are the keys to a competitive edge. If you’ve been paying attention to the roofing industry lately, you’ve probably noticed how much consolidation is happening. Every time you turn around, another company is being bought ...


close up shot on the hands of two business people shaking, John Kenney’s headshot in the bottom right

Staying sharp: How contractors can compete in a market shaped by mergers and acquisitions

RCS Influencer John Kenney says contractors who stay grounded in fundamentals will not only survive this era of consolidation but also emerge stronger. The roofing and construction landscape is shifting fast. Across the country, we’re seeing mergers and acquisitions roll through the industry, consolidating once-independent players under larger umbrellas. For ...


Image of two shaking hands, Melissa Chapman’s headshot is in the bottom right

How contractors can compete when the corporate players start buying everyone up

RCS Influencer Melissa Chapman says being small does not mean being weak. It seems like every month another local contractor is getting absorbed by a big regional or national company. These new corporate players bring larger crews, more equipment and marketing budgets you will never match dollar for dollar. At first, ...


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