Products & Services
A new era for roofing and resilience
By Jesse Sanchez. A conversation that provides a fresh vision, a fortified system and a clear reminder that innovation is shaping the future of roofing. At the International Roofing Expo (IRE) 2025, CertainTeed’s booth wasn’t just showcasing products — it was redefining expectations. James White, senior product manager, brought the company's message ...
LP Building Solutions and Feldco Partner to expand siding options for midwestern homeowners
Feldco Windows, Siding and Doors will now be offering LP® SmartSide® ExpertFinish® Trim & Siding collection. Both companies are awarding-winning experts in home renewal. LP Building Solutions (LP), a leading manufacturer of high-performance building products, today announced a new partnership with Feldco Windows, Siding & Doors, the Midwest's leading replacement specialist ...
The state of roofing recruitment today
By Dani Sheehan. Solve your company’s biggest challenge with recruitment that works. If finding good people feels harder than ever, you’re not imagining things. Roofing companies across the U.S. are facing a major talent shortage – and it’s only expected to get worse. Luke McCormack, CEO and founder of Roofing Talent America, recently ...
5 tips to keep your roof in top shape this spring
By Trevor Underwood, DECRA Metal Roofing. Don’t forget the one part of your home that takes a beating year-round. Editor’s note: Share this information with your customers who have metal roofs. As the weather turns and homeowners reach for rakes, sponges and power washers, there’s one crucial part of the house that sometimes ...
Showcasing next-gen software
By Jesse Sanchez. Roofing tech leader teases major product updates and fresh innovations. Day three of the International Roofing Expo (IRE) brought attendees an inside look at what's brewing behind the scenes at Jobba Trade Technologies, a familiar name in roofing technology. Zach Carpenter, a veteran of more than 15 years with ...
New Everest Guard* snow guards from Rocky Mountain Snow Guards
The Everest Guard EG10 and Everest Guard EG16 are two ultra-strong, gusset-designed snow guards, featuring a stackable design for ease of use. Rocky Mountain Snow Guards has introduced the new Everest Guard* EG10 and EG16, two ultra-strong, gusset-designed snow guards. Constructed stackable for trouble-free handling on rooftops, the welded steel snow ...
Solar smarts: Making home cooling easier — and smarter
By Jesse Sanchez. New digital design tools let homeowners customize solar attic fans in minutes. In a market where energy efficiency and home automation drive consumer decisions, Attic Breeze is carving out a strong niche with its line of solar-powered attic fans — and a powerful new online design tool that lets ...
Make every minute count with QXO
By Emma Peterson. Start saving time and money with the QXO GAF Save Time Promotion. Between April 14, 2025, and May 31, 2025, QXO (formerly Beacon) is running a unique promotion that will help contractors “Save time and watch the rewards tick in.” This promotion rewards users of the QXO program with ...
New look, same proven performance
By Emma Peterson. IKO’s marketing team shares about their rebrand at IRE 2025. While at the 2025 International Roofing Expo (IRE), Megan Ellsworth got the chance to sit down with Jack Gottesman and Dyana Sweigart of IKO Industries at The Coffee Shops™ soundstage for an interview. The big news that the duo ...
ATAS introduces new deep corrugated panel for bold, durable wall cladding
Engineered for both aesthetic appeal and performance, the Corra-Max panel offers deeper corrugations, adding dimension and visual interest to building facades. ATAS International, Inc., a leading manufacturer of metal building products, is proud to announce the launch of Corra-Max, its new 2-inch-deep corrugated metal panel for wall cladding applications. This unique ...
