Expert Conversations
Reimagining project management
By Jesse Sanchez. All-in-one tools can help roofing companies streamline jobs from bid to final punch list. In the middle of a fast-moving episode of Roofing Road Trips®, host Heidi J. Ellsworth talked with Brian Cook, senior vice president of Dataforma, about a critical tool for roofing contractors today: ...
How education and relationships are at the CORE of this company
By Jesse Sanchez. A philosophy built on education, trust and hands-on knowledge powers evolution. As BITEC prepares to celebrate 40 years in the commercial roofing industry, Vice President of Sales Shane Millwood offers a look into what’s fueling the company’s momentum, and it goes far beyond product specs. In this ...
From repairs to readiness
By Dani Sheehan. As aging roofs and rising costs drive demand for maintenance, here’s how to build a service program that’s safe, profitable and positioned for long-term growth. Roof maintenance continues to be one of the most strategic and profitable service offerings contractors can add to their business. As John ...
Precision, planning and paint systems
By Jesse Sanchez. Getting the details right and knowing your environment can make or break a metal roofing project. In this episode of Roofing Road Trips®, host Karen Edwards sat down with Richard King and Erik Hillhouse from ASC Building Products to dig into the real complexities of working ...
El compromiso de CertainTeed con los ruferos hispanos
Por Jessica Bravo. CertainTeed impulsa recursos en español para la comunidad de roofing. En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Ana María Pulido de CertainTeed sobre el creciente compromiso de la empresa con la comunidad de ruferos hispanos. Ana María destaca cómo Construye ...
How one trainer is shaping the future of roofing sales
By Jesse Sanchez. With boots on the ground and training on tap, this dedicated sales trainer is turning contractors into confident brand advocates. Amanda Gay isn’t your typical sales trainer. As the self-described “product and program evangelist” at Brava Roof Tile, she spends most of her week crisscrossing the country, ...
Supercharge your customer loyalty: Turning satisfied customers into raving fans
By Jenny Yu. Learn about how implementing a referral rewards program can transform your marketing strategy. While there are so many new digital tools in the marketing sphere, one strategy remains timeless: word of mouth referrals. In a recent episode of Roofing Road Trips®, Megan Ellsworth sat down with ...
The push for maintenance-free attachments
By Jesse Sanchez How eliminating compression seals is changing the game for rooftop equipment installation. Joel Stanley, founder of Anchor Products, is challenging the roofing industry to rethink how rooftop equipment is installed and more importantly, how it stays secure. In this episode of Roofing Road Trips®, Joel joins host ...
Fire-rated solutions for the Wildland Urban Interface
By Dani Sheehan. Learn how Pli-Dek and fire-rated systems can help you confidently tackle WUI projects. Fire seasons continue to grow more intense, and as urban development edges closer to wildlands, fire-rated solutions are essential to protecting the built environment. In a recent episode of CoatingsCast®, Megan Ellsworth sits down ...
Diversifying into HVAC/R
By Jenny Yu. Learn how to add HVAC/R to your list of services to grow your business. Every trade needs more skilled labor. In this MetalTalk™ episode, Heidi J. Ellsworth sat down with Greg Guse of Malco Tools to discuss the basics of HVAC/R systems in the building envelope ...
