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The Whole-home Exterior Advantage
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Expert Conversations

Get the standing seam look for less

Get the standing seam look for less

By Anna Lockhart. For contractors looking to add a quality yet economical metal panel to their arsenal, the Verti-Rib™ panel is the way to go. A major draw towards metal roofing is the aesthetics it provides to its accompanying building or home. Different panel styles and coating color palettes ...


Breaking down the differences in roof coatings

Breaking down the differences in roof coatings

By Dani Sheehan. Understanding the similarities and differences between silicone and acrylic roof coatings can help you guide building owners toward the best long-term solution for their roof. Building owners are increasingly turning to coatings as a cost-effective, sustainable alternative to full tear-offs, but the variety of products on the ...


Roofing solutions that prioritize ease and versatility

Roofing solutions that prioritize ease and versatility

By Jesse Sanchez. BITEC embraces contractor needs with an expanded product lineup, giving them everything they need in one place for easier access and a smoother project experience. As the industry continues to evolve and embrace change, so too does BITEC. Dubbed “BITEC 3.0,” the company is expanding its product ...


Renewed optimism in the industry

Renewed optimism in the industry

By Jenny Yu. An NRCA scholarship awardee and his mentor share the impact of the Empower All Scholarship and their mentor relationship. The roofing industry’s up-and-coming leaders are impressing the veterans. One such trailblazer is Nathanial Koren, recipient of the Empower All Scholarship from the National Roofing Contractors ...


Regional roofing solutions

Regional roofing solutions

By Emma Peterson. Learn how Kool Seal® Tundra™ handles the demands of roofs in the Caribbean and Latin America. Every region and climate has different needs when it comes to roofing materials. In this episode of CoatingsCast®, Megan Ellsworth sits down with one of Sherwin-Williams' Regional Managers, Giovanny Pazimino, to ...


Honoring 9/11 through service

Honoring 9/11 through service

By Emma Peterson. Learn how the SRS Raise the Roof Foundation is working with 9/11 Day to transform September 11 into the nation’s largest day of service. Recently, Heidi J. Ellsworth sat down with Mikell Bollinger, VP of community engagement for SRS Raise the Roof Foundation, for a Roofing Road ...


The best of the best in metals

The best of the best in metals

By Jenny Yu. Learn how the Drexel Metals Plus program is setting the standard for the metal industry. This year is Drexel Metals’ 40th anniversary, and one way they are celebrating is by promoting their Drexel Metals Plus rewards program. In this MetalTalk episode, Karen Edwards discussed this exciting ...


Un movimiento para elevar al contratista

Un movimiento para elevar al contratista

Por Jessica Bravo. Descubre cómo Owens Corning ofrece recursos, comunidad y crecimiento a través de esta red dedicada a contratistas latinos. En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Kate Apunte de Owens Corning sobre cómo el programa Pantera Pros empodera a los contratistas latinos ...


Cinco sistemas de techado comercial

Cinco sistemas de techado comercial

Por Jessica Bravo. Mejora tu conocimiento en techado comercial con Mike Monterroso. En este Almuerzo y Aprendizaje de RoofersCoffeeShop, Jessica Bravo conversa con Mike Monterroso, uno de los presentadores más valiosos de SRS. Juntos analizan los cinco sistemas de techado comercial más comunes, como TPO y betún modificado. Mike explica ...


3 R’s of building a trusting customer relationship

3 R’s of building a trusting customer relationship

By Jenny Yu. Explore how reviews, relevance and receipts can make a real difference in your roofing business. In this episode of Roofing Road Trips®, Karen Edwards spoke with Patrick Fingles, CEO of Leap, about the role technology plays in building trust with customers today. Leap is an industry ...


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