Expert Conversations
Fall seminar brings roofing research into focus
By Jesse Sanchez. The 2026 RICOWI Fall Seminar will bring roofing professionals to Tennessee for research, education, collaboration and a behind-the-scenes look at Oak Ridge National Laboratory. The Roofing Industry Committee on Weather Issues (RICOWI) is preparing to bring roofing professionals together Nov. 3-4, 2026, for its Fall Seminar near ...
It takes more than a hard hat to protect a head
By Emma Peterson. A recent Coffee Conversations panel explored the connection between mental health, physical safety and workforce success. Last month, we got the chance to host a special Coffee Conversations webinar with Mandy McIntyre from Weatherproofing Technologies Inc. (WTI), Kara (Houck) McCaffrey from Houck Group, and McKay Daniels of National Roofing ...
Better metal projects through early collaboration
By The Coffee Shops®. Architects, manufacturers and contractors can work together to balance design goals with performance and installation considerations. Metal is becoming a larger part of architectural conversations as designers look for materials that combine modern aesthetics, durability and long-term value. In an episode of MetalCast™, Heidi J. ...
Re-roofing starts with what is already there
By Jesse Sanchez. A successful re-roofing project begins with understanding the existing roof, the building’s operations and the owner’s long-term expectations. Choosing the right re-roofing system is rarely a one-size-fits-all decision. For Ken Gingerich, manager of the project review team at Versico Roofing Systems, the process starts with a thorough evaluation of ...
The past, present and future of IFD
By Emma Peterson. For more than 70 years, IFD has connected roofers across borders and they’re not stopping any time soon. In 1952, the International Federation of the Roofing Trade (IFD) was founded. Since then, both the industry it supports, and the organisation have grown greatly. To learn more about ...
Building stronger roofing conversations through connection
By Alex Tolle. The Roofing Authority and The Tie-In bring roofing professionals, company leaders and industry advocates together in one accessible network. The roofing industry is built on relationships, shared experience and conversations that move the trade forward. The Roofing Authority provides a dedicated online presence for those connections, while The Tie-In ...
Speeding up the metal roof takeoff process
By The Coffee Shops®. Thanks to technology advancements and the introduction of highly accurate measurement data, contractors and takeoff experts can get the job done faster. In a recent episode of Roofing Road Trips®, Megan Ellsworth sat down with Melissa Dunson, director of marketing for Central States Manufacturing, to ...
Bringing roofing contractors together to build better businesses
By Jesse Sanchez. ServiceTitan’s Pantheon event combines roofing-specific education, hands-on technology training and cross-trade networking to help contractors strengthen their operations. ServiceTitan’s Pantheon event brings roofing contractors together with professionals from across the trades to exchange ideas, explore technology and identify new ways to improve their businesses. On this episode ...
Building a stronger home service business
By Jesse Sanchez. Contractors can strengthen operations, improve profitability and prepare for a rapidly changing home service market through continuing education and stronger business systems. Contractors heading into 2027 are facing rapid changes in marketing, technology, competition and consumer behavior. On this episode of Roofing Road Trips®, Heidi J. Ellsworth ...
What's really holding roofing companies back?
By Emma Richardson. Growth isn't always the challenge. Creating repeatable systems may be the key to scaling successfully. Contractors often assume the next stage of success requires more sales, more territory or more leads. According to leaders from JobNimbus, many roofing companies are facing a different challenge entirely: building repeatable processes that ...
