Expert Conversations
Built to last: Why certified installation programs matter now more than ever
By Jesse Sanchez. Proper installation is the frontline defense against roofing failure and this brand is raising the bar. In the roofing world, flashy products often grab attention, but long-term performance comes down to one critical factor: installation. That’s where Brava Roof Tile is shifting the industry conversation. In this ...
Expert insights from World of Concrete 2026
By Emma Peterson. From testing regulations to tariffs and workforce gaps, learn about the major challenges facing our industry and how we can rise to meet them. While at the 2026 World of Concrete show, Heidi J. Ellsworth of CoatingsCoffeeShop® had the opportunity to host a special Coffee Conversations®! This ...
Growth and innovation take center stage at IRE 2026
By Emma Peterson. Key takeaways from the dynamic Coffee Conversations® panel at IRE. In a special Coffee Conversations® sponsored by SRS Distribution and recorded live at the 2026 International Roofing Expo (IRE), Heidi J. Ellsworth sat down with Sarah Sutton Shouse of Raincoat Roofing, Jewels DeCorsey of All Craft ...
Building connection through education and community
By Jesse Sanchez. Contractors gather for learning, networking and market insights at RCAW’s annual trade show. In this episode of Roofing Road Trips®, Megan Ellsworth spoke with leaders from the Roofing Contractors Association of Washington (RCAW) about the upcoming March trade show. Amanda Fields, executive director of RCAW and Emerson ...
A simpler, smarter sales technology
By Dani Sheehan. Contractors want simplicity, visibility and tools that actually reflect how work happens in the field. NomoHub can help. Between lead tracking, canvassing, proposals, follow ups and material ordering, companies often find themselves juggling multiple tools that don’t always work well with each other. In a recent episode ...
E-commerce moves from theory to execution in roofing sales
By Jesse Sanchez. Roofing contractors are using ROOFLE-powered digital storefronts to deliver instant pricing and online proposals while simultaneously keeping selling flexible. Integrating e-commerce into roofing business practices is no longer a hypothetical. In this episode of Roofing Road Trips® hosted by Heidi J. Ellsworth, ROOFLE leaders Travis Harvego and ...
METALCON delivers on training, community impact and metal-focused education
By Jenny Yu. The show’s growth in technical education and charitable outreach demonstrates why it remains a cornerstone event for the metal construction industry. Another successful METALCON is in the books, and the conversations leading up to the event offered valuable insight into why the show continues to resonate with ...
Driving the evolution of roof restoration
By Dani Sheehan. Roof restoration has evolved into a strategic solution shaped by performance, cost and owner expectations. Roof restoration has reached a turning point. What was once viewed as a temporary fix or value-engineered alternative is now a strategically determined solution that is reshaping how contractors, specifiers and building ...
Time flies: Celebrating 10 years of NWIR and 7 years of RRT
By Emma Peterson. Join us for a walk down memory lane with Jennifer Stone, founder of National Women in Roofing and our first ever Roofing Road Trips® guest! In a new episode of Roofing Road Trips® (RRT), host Heidi J. Ellsworth sat down with Jennifer Stone of Tremco for a ...
Manufacturer reps: More engaged than ever
By Jenny Yu. Two industry veterans discuss the evolving role of manufacturer representatives in today’s technological landscape. Manufacturer representatives have long served as a vital link between manufacturers, distributors and contractors. In a recent Roofing Road Trips® episode, Heidi J. Ellsworth spoke with Jim Rizzo of PermaBond and Randy ...
