Don’t get filtered out: Master Google’s Online Estimates tool

By Emma Peterson. 

Explore Google’s new online estimate button with Austin Rosenbaum and Peter Cleveland. 

The Coffee Shops™ will be hosting a new Read Listen Watch® (RLW) on March 19, 2026, at 11 a.m. PT (2 p.m. ET). Titled “Capitalizing on Google’s Shift to Online Estimates,” this webinar highlights and explores a major shift in how homeowners are finding and interacting with contractors – Google's new online estimates filter!  

Your guides to this new feature 

As mentioned above, the webinar guests will be Austin Rosenbaum and Peter Cleveland. 

Austin is the founder and CEO of Demand IQ, a “Denver-based SaaS platform transforming how contractors sell home services online.” By enabling contractors to offer instant estimates, Demand IQ helps contractors generate high-quality leads from their website visitors. How are instant estimates possible? Austin and the team at Demand IQ built a patented technology that blends AI with human touch. The result is automated measurements, pricing and contracts that give homeowners the modern buying experience they want without sacrificing specificity and personal connection.  

As for Peter, he is the vice president of partner strategy at Eagleview. Prior to his current role, Peter spent over 15 years working at the forefront of roofing, solar and related construction technology, helping transform business models using data. In his current role, he works to connect companies like Demand IQ with Eagleview’s AI-derived property data and geospatial analytics to fuel the future of roofing. 

What they’ll cover 

The focus of their conversation will be Google’s new online estimates filter. This filter shows up when homeowners search for “roofing companies near me,” and it has been found that one out of five buyers are using it. For homeowners, this filter offers them the speed and convenience of a modern buying process.  

What does this mean for contractors? If your website does not offer an online estimate experience, these high-intent homeowners will not see you.  

Register for this webinaron March 19, 2026, at 11 a.m. PT (2 p.m. ET), to learn more about Google’s online estimates filter and how to incorporate fast, accurate estimates on your website.