Expert Conversations
Why AI will support roofers rather than replace them
By Jesse Sanchez. Industry leaders say artificial intelligence enhances safety, efficiency and communication while leaving hands-on roofing work firmly in human hands. Labor Central is pushing back against one of the most persistent concerns surrounding artificial intelligence in roofing: the fear that technology will replace skilled tradespeople. In this episode ...
Service is the plan for 2026
By Jesse Sanchez. Revealing how disciplined processes and accountability turn roofing services from reactive work into a reliable growth engine. A new year has begun, and crews are stepping into the new year with winter jobs still in motion and unpredictable weather already shaping what comes next. On this episode ...
The seal of success
By Emma Peterson. Diving into Uniflex’s roof sealant products with Chris Underwood. In a new episode of CoatingsCast™, host Megan Ellsworth sat down with Chris Underwood from UNIFLEX®. Their conversation centered on UNIFLEX’s new product – the Sprayable One Flash™ sealant. Chris shared a bit about what a sealant ...
Where roofing meets community care
By Emma Peterson. Explore how SRS Distribution is giving back through their Raise the Roof Foundation. SRS Distribution is one of the leading roofing distributors in the United States. With over 435 locations and 2,500 trucks across 47 states, their team is committed to “leveraging our business expertise and ...
AI works for you, not the other way around
By Emma Peterson. How to find the right technology that fits your business needs and operations. In the age of new technologies such as artificial intelligence (AI), it can be tempting to jump on the bandwagon to avoid being left behind. And while keeping up with technological developments is ...
Ayudando a los negocios latinos a crecer y llegar más lejos
Por Jenny Yu, traducido por Jessica Bravo. NAHICA se enfoca en cerrar la brecha de conocimiento empresarial para los contratistas hispanos. National Hispanic Contactors Association (NAHICA) está trabajando para cerrar una brecha que ha existido por mucho tiempo en la industria de la construcción, ayudando a los contratistas latinos ...
Built to last: Why certified installation programs matter now more than ever
By Jesse Sanchez. Proper installation is the frontline defense against roofing failure and this brand is raising the bar. In the roofing world, flashy products often grab attention, but long-term performance comes down to one critical factor: installation. That’s where Brava Roof Tile is shifting the industry conversation. In this ...
Expert insights from World of Concrete 2026
By Emma Peterson. From testing regulations to tariffs and workforce gaps, learn about the major challenges facing our industry and how we can rise to meet them. While at the 2026 World of Concrete show, Heidi J. Ellsworth of CoatingsCoffeeShop® had the opportunity to host a special Coffee Conversations®! This ...
Growth and innovation take center stage at IRE 2026
By Emma Peterson. Key takeaways from the dynamic Coffee Conversations® panel at IRE. In a special Coffee Conversations® sponsored by SRS Distribution and recorded live at the 2026 International Roofing Expo (IRE), Heidi J. Ellsworth sat down with Sarah Sutton Shouse of Raincoat Roofing, Jewels DeCorsey of All Craft ...
Building connection through education and community
By Jesse Sanchez. Contractors gather for learning, networking and market insights at RCAW’s annual trade show. In this episode of Roofing Road Trips®, Megan Ellsworth spoke with leaders from the Roofing Contractors Association of Washington (RCAW) about the upcoming March trade show. Amanda Fields, executive director of RCAW and Emerson ...
