Expert Conversations
Spotlighting resilience, PVC performance and consultant alignment
By Jesse Sanchez. Live from the IIBEC show floor in Orlando, industry leaders dug into what makes roofs last longer and why collaboration matters. IB Roof Systems™ utilized their time at the 2025 International Institute of Building Enclosure Consultants (IIBEC) show in Orlando reinforcing the fact that durability isn’t just ...
Putting peer learning at center stage
By Jesse Sanchez. Contractors trade practical insights in a setting built to turn quick conversations into real community and stronger service teams. Dataforma is putting its long-running PSU user conference squarely in the hands of the contractors who use the platform every day, with a 2025 event built around peer ...
Simplifying ventilation systems
By Jesse Sanchez. Gibraltar Building Accessories aligns brands and educational opportunities to deliver consistent, trusted ventilation performance. As consolidation continues to reshape the roofing industry, Gibraltar Building Accessories is moving to meet contractors where complexity has grown. During this episode of Roofing Road Trips®, Karen Edwards spoke with Justin Ache ...
From inquiry to installation: Support throughout the process
By Jenny Yu. CIDAN Machinery Group offers customers full-service support with every equipment purchase. In this MetalCast™ episode, Karen Edwards spoke with Ronnie Pollack, vice president of sales and marketing for CIDAN Machinery Group, about how the company supports customers long after the purchase of their machinery. Ronnie explained ...
Building science: The key to high-performance structures
By Emma Peterson. Explore the science and testing behind creating long-lasting and high-performance buildings. As we face increasingly extreme weather conditions, understanding building science has become more important than ever. At its core, building science is the study of how different components of a building interact to create healthier and ...
Supporting contractors beyond WRE
By Jenny Yu. WSRCA offers long-term support, affordable dues and meaningful reinvestment into the community. Beyond the excitement of the Western Roofing Expo (WRE) trade show, the Western States Roofing Contractors Association (WSRCA) provides immeasurable value for its members. In this episode of Roofing Road Trips®, Executive Director Joel Viera ...
Building a smarter tech stack
By Jesse Sanchez. How roofing and metal contractors are rethinking software strategies to improve visibility, integration and long-term performance across their businesses. In this episode of Roofing Road Trips®, Estimating Edge’s Dave Chapman explained how adopting a tech stack can support business growth, overall operations and customer relationships for contractors. ...
Rethinking counteroffers
By Jesse Sanchez. Sharing how thoughtful retention strategies can strengthen trust, culture and long-term employee commitment across roofing companies. For roofing employers navigating a tight labor market, counteroffers can feel like a necessary tool to retain talent. In this episode of Roofing Road Trips®, leaders from High Peak Staffing Solutions ...
Referral programs that make your brand stick
By Jenny Yu. A trusted partner can help roofers build sustainable referral programs for long-term momentum without added workload. Referral programs continue to gain traction in the roofing industry as contractors look for reliable ways to drive qualified leads and strengthen customer loyalty. In this episode of Roofing Road ...
Finding the intersection of roofing and solar
By Jesse Sanchez. Anchor Products helps roofers and solar installers shift from conflict to collaboration with shared standards and coordination. Anchor Products is leaning into one of the biggest tensions in commercial construction today: who really owns the roof when solar enters the picture. In this episode of Roofing Road ...
