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The Whole-home Exterior Advantage
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Expert Conversations

Visualization transforms the home improvement sales experience

Visualization transforms the home improvement sales experience

By Jesse Sanchez. Ingage and Renoworks are helping contractors deliver personalized, interactive presentations that move homeowners from imagining a project to making decisions. Home improvement sales presentations have evolved from printed flip books and static brochures into interactive experiences tailored to each homeowner. In this episode of Roofing Road Trips®, ...


Streamlining the sales process

Streamlining the sales process

By The Coffee Shops®. Brava’s Pro Portal keeps projects moving efficiently from lead generation to homeowner proposals. As homeowners increasingly make decisions based on response time, speed matters more than ever for contractors. It can be overwhelming to try to keep up with new leads while also managing active ...


It takes a team to succeed

It takes a team to succeed

By Emma Peterson. Austin Philips explains why strong relationships, mentorship and collaboration remain the foundation of every successful project. Austin Philips started as a high schooler working odd jobs for his uncle’s company. Now, over 15 years later, he’s the estimating manager at that same company – Kodiak Roofing and ...


Master the market with metal

Master the market with metal

By The Coffee Shops®. In hard times, customers don’t want more options; they want one solid option that can do it all. Here’s how to be that one. In a recent episode of the MetalCast™ podcast, host Karen Edwards sat down with Melissa Dunson, director of marketing and communications ...


Turning maintenance data into better decisions

Turning maintenance data into better decisions

By Jesse Sanchez. Connected maintenance and inspection tools can help contractors improve consistency, streamline service workflows and turn field data into stronger business insights. For commercial roofing contractors, managing service and maintenance can involve hundreds of visits, inspections, repairs and customer touch points. Keeping that activity organized is essential not ...


How much wood could a Woodchuck divert?

How much wood could a Woodchuck divert?

By Emma Peterson. Learn how Woodchuck AI is helping contractors turn construction waste, like lumber products, into savings and renewable energy. In a new episode of Contractor Outlook™ sponsored by SRS Distribution Inc., Heidi J. Ellsworth talks with Todd Thomas about how his company, Woodchuck AI, is helping contractors manage ...


Creating career pathways

Creating career pathways

By Emma Peterson. Learn how Rising Stars is uplifting young people and connecting them to job opportunities in the roofing industry. Recently, David Hutchinson stopped by The Coffee Shops® for an episode of the Roofing Road Trips® podcast. David, who is the executive director and founder of the ...


Employee classification 102: The who and how

Employee classification 102: The who and how

By Emma Peterson. From branding and exclusivity to duration of work and advertising, discover the key factors that determine worker classification. With subcontractors, independent contractors and non-traditional employee roles, it can be hard to figure out how to properly classify your team. To get some clarity on employee classification, we ...


ARCA Expo puts relationships at the center

ARCA Expo puts relationships at the center

The Arizona Roofing Contractors Association’s annual Expo helps roofers build connections and gain industry knowledge. For roofing professionals looking to strengthen their networks and stay connected to regional industry issues, the Arizona Roofing Contractors Association (ARCA) annual Expo offers an experience built around community as much as business. In a ...


Building long-term roofing relationships

Building long-term roofing relationships

By Jesse Sanchez. How a responsive repair and maintenance department can strengthen customer trust and create future opportunities. On this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Tracey Donels of Service First Solutions about the role service plays in a roofing contractor’s growth. Drawing on nearly 20 ...


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