Expert Conversations
Protection built from the ground up
By Jesse Sanchez. Decades of manufacturing experience have helped shape a broad portfolio of roofing underlayments, construction tapes and protective solutions. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth spoke with Tanya McNeil, who leads business transformation and commercialization at IPG, about the company’s history, workplace culture ...
Why rooftop support systems must evolve
By Jesse Sanchez. Mark Vargas explains how weather, seismic activity and changing codes have transformed the way rooftop piping and equipment are secured. Rooftop pipe and equipment supports were once treated as relatively simple components. Today, they play an essential role in protecting roof systems, maintaining warranties and addressing wind ...
Metal roofing design starts with choosing the right system
By The Coffee Shops®. Understanding the differences between exposed and concealed fastener systems can help contractors deliver better-performing metal roofs. Architectural metal roofing continues to gain attention across residential, commercial and industrial construction, driven by durability, aesthetics and long-term performance. In a recent Read Listen Watch® (RLW) hosted by Karen ...
Start with the roof beneath
By Jesse Sanchez. Careful roof evaluation, proper adhesive handling and contractor training are essential to successful fleece back recover projects. Fleece back membranes can streamline recover projects, but the existing roof must provide a sound foundation for the new system. In this episode of Roofing Road Trips®, host Karen Edwards ...
The high cost of deferred maintenance
By Emma Peterson. How putting off repairs can dramatically increase long-term infrastructure costs. In a new episode of Roofing Road Trips®, Karen Edwards got the chance to talk to Rick Johnson. Rick is a regional sales manager at Tremco CPG covering the mid-Atlantic region. Prior to joining Tremco, he spent ...
Designing for performance beyond the membrane
By The Coffee Shops™. Contractors can improve long-term roof performance by focusing on the entire roofing assembly rather than any single component. In a recent episode of Roofing Road Trips®, Megan Ellsworth sat down with David French of Versico to discuss what makes a roofing system truly durable. While ...
Roofing secrets from a modern American landmark
By Jesse Sanchez. An upcoming Coffee Conversations will take you behind the scenes of an award-winning roofing and waterproofing project to uncover what it takes to protect an architectural landmark. In an upcoming RoofersCoffeeShop® Coffee Conversations® on August 27 at 7 a.m. PT, Heidi J. Ellsworth meets with Mark DeFreitas, ...
Service leadership starts with strategy
By Jesse Sanchez Ellisha Loftus shares how scalable processes, mentorship and focused improvements can strengthen roofing service departments. Strong roofing service departments are built through strategy, communication and processes that help teams work more efficiently. On this episode of Roofing Road Trips®, host Megan Ellsworth spoke with Ellisha Loftus, growth ...
20 years, thousands of roofs and one initiative: Performance matters
By Emma Richardson. From Product to Partnership: The Evolution of Roof Performance Contractors today aren't just selling roofs, they're selling performance. Homeowners want solutions that improve efficiency, protect their investment and deliver lasting value. That's a very different conversation than the one many contractors were having 20 years ago. As ...
Culture is becoming roofing’s recruiting advantage
By The Coffee Shops™. Roofing companies that align their actions with their values stand out in a competitive hiring market. As roofing companies work to attract and retain talent, compensation is no longer the only factor influencing career decisions. According to Kristin Case, managing partner of Hi-Peak Staffing, company culture ...
