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Expert Conversations

Tremco - Bringing the building envelope together

Bringing the building envelope together

By Emma Peterson. Tremco University is taking training beyond singular products to a comprehensive curriculum about the entire building envelope. In a new episode of Roofing Road Trips®, Tom Biller and Sarah Fay from Tremco stop by The Coffee Shops to talk to Karen Edwards about how they are creating ...


Estimating Edge - Accuracy, compliance and efficiency in one payroll solution

Accuracy, compliance and efficiency in one payroll solution

By Dani Sheehan. Turn your cumbersome payroll processing into a streamlined operation by leveraging construction-specific software solutions. Managing payroll is no small feat, particularly in the construction industry where schedules can change on a dime, projects take place in multiple states and labor law compliance is essential. In a recent episode of ...


MRA - A fresh approach to roofing education

A fresh approach to roofing education

By Jesse Sanchez. A newly redesigned platform makes it easier than ever for homeowners to access clear, concise information about roofing options and connect with local experts. The Metal Roofing Alliance (MRA) is taking strides to empower homeowners with their latest website overhaul, as highlighted in this episode of MetalCast™, hosted by ...


Service First Solutions - Building resilient roofers

Building resilient roofers

By Jesse Sanchez. Why service and maintenance are the backbone of a thriving business. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Tracey Donels of Service First Solutions to discuss service and maintenance departments and their role in redefining the roofing industry’s approach to business growth. ...


Cornerstone Uniting industry giants for a stronger future

Uniting industry giants for a stronger future

By Jesse Sanchez. The consolidation of leading metal brands under one name marks a major shift in the roofing and building industry. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Jay Jacoby, director of sales for Fortify Building Solutions, to discuss the motivations behind this ...


RoofScope strategies to secure your next job

Strategies to secure your next roofing contract

By RoofScope. Turn common client objections into sales opportunities and master the techniques that transform hesitant prospects into satisfied clients. Picture this: you’re standing in front of a potential client, ready to pitch your roofing expertise, but a wall of objections blocks your path. Whether it’s homeowners convinced they can DIY ...


Glo Group - Identifica el propósito, visión y misión de tu compañía para alcanzar el éxito

Identifica el propósito, visión y misión de tu compañía para alcanzar el éxito

By Jessica Bravo. Cómo alinear a tu equipo con la visión y potenciar el liderazgo. The Glo Group es una organización dedicada al desarrollo y la comunicación de equipos y líderes, con el objetivo de expandir el impacto de cada líder y empleado dentro de la compañía, lo que finalmente ...


Why mastering every lead is key for roofing contractors

Why mastering every lead is key for roofing contractors

By Jesse Sanchez. Learn more about making the most of every sales opportunity in a competitive market. In this Coffee Conversations, host Heidi J. Ellsworth welcomed a distinguished panel of industry experts, including Dean Curtis, CEO of Ingage; Chuck Thokey, owner of Top Rep; and Adelaide Opitz, director of operations ...


Tremco WTI - Hiring for success

Hiring for success

By Dani Sheehan. Learn how to identify talent, retain employees and build a strong hiring strategy with these expert insights. In a recent RoofersCoffeeShop® Lunch & Learn, Heidi J. Ellsworth sat down with Lorna Rojas and Gaetano Mastroianni from Tremco Roofing and Weatherproofing Technologies Incorporate (WTI) to discuss one of the most ...


Duro-Last - Generational vision

Generational vision: How the Gottron family revolutionized roofing sales

By Jesse Sanchez. Family, innovation and relationships drive this multi-generational roofing legacy. The Gottron family’s story in roofing is one of passion, persistence and a vision for the future. Featured in this Coffee Conversations, the Gottrons — Jeff, Mike, Bryan, Chris, Trevor and Austin — opened up about their work with Duro-Last, ...


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