Community
Building a new blueprint
By Emma Peterson. Learn how Erica Reed is redefining leadership and the industry. Meet Erica Reed, Elite Contruction Solutions’ incredible VP of multi-family and commercial sales. In this role, Erica oversees all sales strategy for the multi-family and commercial projects. But her story didn’t start with roofing. She recently (February ...
Exploring the NERCA Convention & Trade Show
By Emma Peterson. Experience an incredible regional tradeshow through The Coffee Shops crew! Recently, Karen Edwards and Alex Tolle of The Coffee Shops™ headed over to New Jersey for the The North / East Roofing Contractors Association (NERCA)'s 97th Annual Convention & Trade Show! Hosted at the Hard Rock Hotel ...
The funniest roofing jokes to keep your crew laughing
By RoofScope. These roofing jokes are guaranteed to lift your spirits higher than a ladder on Monday morning. If your crew’s been grinding through the week with nothing but the hum of nail guns and the occasional grumble about weather delays, it might be time to swap shingles for chuckles. Yes, roofing ...
Join a community: Tremco is hiring technicians!
By Emma Peterson. Joining Tremco’s expert team of maintenance specialists is more than just a job. Tremco CPG Inc. has a long history of excellence in the industry. They have been well-known for their reliable customer support, training and testing services for almost 100 years, beginning with William Treuhaft in 1928. Today, ...
Building roofs and relationships: Talking about growth, grit and the power of peer support
By Jesse Sanchez. In an industry built on structure, this company focuses on what holds it all together: connection, process and trust. In a field dominated by bids, blueprints and bottom lines, Tracey Donels is building something less visible but just as critical: community. As the founder of Service First Solutions, Tracey ...
Creating everyday miracles
By Emma Peterson. Learn how the Beacon of Hope program is helping veterans and communities across North America. Beacon Building Products, the largest publicly traded distributor of roofing, waterproofing and related exterior products in North America, is driven by their mission to “empower their customers to build more for their communities.” In ...
Insights and highlights from IIBEC 2025
By Emma Peterson. Get a glimpse of the IIBEC show through the eyes of The Coffee Shops crew members who were there! The 2025 IIBEC International Convention and Trade Show was held in the first week of March at the Rosen Shingle Creek Hotel in Orlando, Florida. The show included four days ...
Why joining the R-Club could be the best decision for your roofing business!
By Jesse Sanchez. Unlock exclusive perks, including free expert consultations, through this industry-leading membership program. For roofing professionals, joining a community of peers with access to exclusive tools, networking and expertise can be a game-changer. That’s exactly what the R-Club, offered by RoofersCoffeeShop® (RCS), delivers. Membership not only connects you to a ...
SRS partners: Colaboración en la comunidad hispana
By Jessica Bravo. Aprende cómo SRS está colaborando con Owens Corning, GAF y CertainTeed para apoyar a los hispanohablantes en la industria de techado. 2025 marca el cuarto año consecutivo en el que se realiza el SRS para Latinos Lounge, con el objetivo principal de ofrecer recursos y herramientas valiosas ...
Filling the industry’s workforce gaps
By Jesse Sanchez. Tackling the industry’s labor shortage by connecting contractors with the specialized talent they need to succeed. The roofing industry has long grappled with a shortage of skilled professionals, but Luke McCormick, CEO of Roofing Talent America, is tackling the issue head-on. In this interview with Megan Ellsworth at the ...
