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Business Boosters
3 ways attending roofing expos can help your company
By Emma Peterson. From the trade show floor to classes and networking opportunities, attending industry expos is important to building a resilient and knowledgeable future for roofing. In Season 5, Episode 68 of Roofing Road Trips®, Heidi J. Ellsworth hosts Will Lorenz of General Coatings and Barry McConway of ...
Building compelling content through innovative management styles – Part 2
By Ingage. Streamlining content management can avoid common communication issues and build a stronger content. Part 1 of this series covered what content management is and how it can make your messages more effective. In Part 2, the experts at Ingage dive deeper into the process of content management and ...
Innovative talent development strategies in roofing manufacturing
By Cotney Consulting Group. As the roofing manufacturing sector continues to evolve, the focus on talent development will remain a critical factor in its growth and sustainability. The roofing industry, particularly within the manufacturing sector, is undergoing a significant transformation driven by technological advancements and evolving market demands. This transformation brings to ...
Building compelling content through innovative management styles – Part 1
By Ingage. Managing communication and collaboration processes is key to creating effective content. Consistently building compelling content is necessary to retain and build an audience, but it brings its own challenges. As content develops, it can be easy to move directly into production. This leads to content pile-up and lack ...
10 committees to join to get the most out of your ARCA membership
By ARCA. There’s no better way to become involved with ARCA than joining one of their committees! Being a member of the Arizona Roofing Contractors Association (ARCA) means that you are a part of one of the largest and influential trade associations in Arizona. Your membership is open to all ...
A barometer of the industry’s business conditions
By Dani Sheehan. The market index survey for reroofing is put together by a coalition of trade associations to assess the industry for successes and gaps. The Quarterly Market Index Survey for Reroofing provides a valuable snapshot of the industry’s successes and gaps both throughout the year and year over ...
How spray foam manufacturers can learn from their customers
By Evelyn Witterholt. Learn about the state of the spray foam roofing industry directly from contractors in this upcoming panel at the SPFA show. One of the best ways for a company to improve their production standards is by listening to feedback from their customers. In the case of spray ...
How 2023 changes to Section 179 impact your bottom line
By Equipter. Understand tax code changes to help your equipment purchase planning and ensure your money goes further when investing in company equipment. U.S. tax regulations are constantly changing, and as a business owner, it is important to understand how they affect your equipment purchases. Equipter explores changes to Section ...
Maximizing sales and customer relationships with the power of sales CRM
By Cotney Consulting Group. Sales CRM is more than a tool, it is a strategic asset that is central to achieving sustained business success. Sales Customer Relations Management (CRM) systems have become the cornerstone of modern business operations, providing a transformative solution that centralizes customer interactions, streamlines communication and augments sales performance. ...
La clave del servicio al cliente es la comunicación clara
Descubra lo que significa un servicio al cliente excepcional para esta empleada bilingüe y por qué ama su trabajo. Casi dos tercios de la población de profesionales del techado en la fuerza laboral son hispanos. Al reconocer que muchos de sus clientes no hablan inglés o preferirían hablar español, Cougar ...
