By SRS Distribution.

Do the math once. Never do it again. That’s the power behind Custom Measurements in Roof Hub.

Every contractor calculates differently. Some build waste into their measurements while others layer it on top. Some markets require ice and water on valleys only while others include valleys and eaves. And for many teams, those rules live in spreadsheets, notebooks or tribal knowledge in someone’s head.

At SRS Distribution, we recognized that manual math takes valuable time away from the pro. Custom Measurements was built to solve that. It allows contractors to embed their own rules directly into ordering templates, so calculations run automatically across every estimate and order. Instead of rebuilding formulas on every job, your business logic applies consistently in the background.

Bring your measurements in and let the system work

Custom Measurements works seamlessly with the measurements you already rely on. In Roof Hub, you can pull measurement reports directly from partners like Eagleview, HOVER and GAF QuickMeasure or enter your own measurements manually. Once measurements are in place, your custom rules automatically calculate quantities across the template with no extra steps.

The result is a streamlined workflow that starts with trusted data and ends with accurate estimates and orders.

Build once. Scale everywhere.

Estimating should not mean repeating the same math. With Custom Measurements, you define your calculation rules once and apply them everywhere. Whether based on total roof area, hips, valleys or other job-specific factors, calculations run automatically within your templates.

This drives consistency across teams, improves speed and reduces costly mistakes.

Your workflow. Your standards. Built in.

No two contractors run their business the same way. Custom Measurements gives you the flexibility to build templates around how you calculate, price and execute jobs. By embedding your standards directly into Roof Hub Estimator templates, every estimate stays aligned with your process while scaling accuracy across your operation. The result? Less math, fewer mistakes and faster execution.

Start customizing your templates now.

By Jenny Yu.  

The MetalVue Roadshow is set to provide contractors with the knowledge, resources and confidence to develop metal roofing businesses that last. 

Before the Florida Roofing and Sheet Metal Contractors Association (FRSA) Convention and Expo officially begins, attendees have an opportunity to get the party started early by attending a special Sherwin-Williams MetalVue event! Titled “MetalVue Roadshow: Grow With Metal,” this experience is free of charge and takes place on June 9, 2026, from 12:00 to 5:00 p.m. at the Gaylord Palms Resort in Kissimmee, Florida. 

The focus of this event is to help contractors unlock new business opportunities by demystifying metal roofing. Attendees will have the opportunity to learn about the resources available to them through MetalVue, Sherwin Williams’ comprehensive program that helps both manufacturers and contractors sell more residential and commercial metal roofs.  

Attendees will gain the knowledge and tools to build long-term, sustainable metal roofing businesses. Industry experts will share insights on how to train installation crews for high-quality installation and customer satisfaction, as well as techniques for selling metal roofing with more confidence.  

One key resource that attendees will explore at the MetalVue Roadshow is Roofing Passport, the industry’s only fully automated roofing software platform for both estimating and ordering. Roofing Passport, applicable for both residential and commercial roofs, integrates seamlessly with Eagleview for precise aerial property measurements of existing structures and with Roofing WRX for estimation derived from drawings for new construction.  

MetalCoffeeShop is proud to be a partner of the MetalVue Roadshow. Other partners include Watts Removal Products, GiddyUp Roofing Software, Sheridan Metal Resources, Uplevel Digital and The StoneGate Group. With this full suite of industry leaders providing resources and support, the MetalVue Roadshow is set to be the pre-FRSA event you can’t miss.  

Register now to secure your spot for the FREE Metal Vue Roadshow before FRSA begins!

By Reworked.ai.

Most contractors fight over the same 1% of homeowners already searching for a roofer. Reworked.ai was built for everyone else.

At the 2026 International Roofing Expo, Karen Edwards of RoofersCoffeeShop® sat down with Fred Castonguay, co-founder of Reworked.ai, to talk about a problem most contractors don’t realize they have: they’re marketing to the wrong homeowners.

The problem with “spray and pray” marketing

Roofing contractors spend between 5 and 10% of their revenue on marketing and outreach — a significant line item in any P&L. Most of that spend chases the same small pool of homeowners who are actively searching online: the 1% who already know they need a roof and are collecting bids. That market is expensive, competitive and shrinking in margin.

“Roofers spend between five to 10% of their revenue on marketing and customer outreach. That’s a big number,” Fred said. “If you’re able to be smarter about it — 20% to 30% less — all of that falls to your bottom line.”

Reworked.ai was built to go after the 99% — homeowners whose roofs need replacement before those homeowners know it themselves. The company’s scoring system, Betty, identifies these properties by combining Eagleview aerial imagery with proprietary homeowner propensity data, surfacing what Fred calls “the best zip codes, the best homeowners and the worst roofs.”

How Betty works

The technology at the core of Reworked.ai is computer vision trained on millions of roof data points. Powered by Eagleview — whose aircraft-mounted, high-resolution cameras capture detailed aerial imagery across the country — Betty can detect roof condition indicators including discoloration, pooling water and material degradation without a single contractor setting foot on a ladder.

“It can see the roof better than you and me. It doesn’t wake up tired; it doesn’t have a bad day. It’s going to be on point, every single time.”

— Fred Castonguay, co-founder, Reworked.ai

But roof condition alone isn’t enough. Betty layers in homeowner demographics — financial profile, length of ownership, likelihood to act — so contractors aren’t just targeting homes that need work. They’re targeting homeowners who are both ready and able to move forward. The result is a ranked list of opportunities at $1.79 per opportunity, priced transparently and consistently regardless of market size.

“We can help roofing contractors make better decisions based on the condition of the roof and the profile of the owner of the home,” Fred explained. Rather than responding to demand, contractors can shape it — arriving at the door before the competition, before the homeowner has even started searching.

Built on real propensity data

Reworked.ai’s roots are in data science applied to real estate investing — scoring properties on seller propensity before expanding that same intelligence to the roofing market. The collaboration with Eagleview adds a physical layer to that model: actual roof condition as observed from above, matched to owner behavior signals on the ground.

The combination means contractors can prioritize their outreach around homeowners most likely to say yes — not the loudest homeowners online, but the right ones in the right neighborhoods at the right time.

What contractors are saying

“As a founder of the company, it makes me happy that we can bring a product to the marketplace that helps people,” Fred shared. “We’re not trying to take advantage of people. We’re trying to help them make their business more efficient.”

Feedback from contractors across the country has validated that approach — with users reporting more productive conversations, higher-quality outreach and a meaningful reduction in wasted marketing spend.

Watch Fred’s full conversation with Karen Edwards at IRE 2026.

Reworked.ai launches Direct Mail Sequence: aerially-targeted, two touch roof-specific mail at $2.71 a home, with response rates of 3–5+%.

Reworked.ai today launched Direct Mail Sequence, a fully integrated direct mail product that sends personalized physical mail only to homeowners whose roofs have been independently flagged as needing attention. Where conventional roofing direct mail is sprayed across ZIP codes at sub-1% response rates, Direct Mail Sequence ships exclusively to homes scored by aerial imagery and references each homeowner's specific property in the copy. Reworked.ai customers are seeing 3–5+% response rates and close rates 3.2x higher than digital ads.

The problem

Roofing direct mail is broken in three ways. Lists come from generic data brokers that have never seen the roof. Creative is templated and impersonal, such as "Your neighbors replaced their roof, have you?" so it gets thrown away. And contractors run mail through standalone vendors disconnected from any signal of intent. The result: contractors spend $0.65–$1.20 per piece, get a ~1% response and quietly move the budget back to PPC, where homeowners are already being chased by five to ten competitors.

The solution

Direct Mail Sequence couples Betty, Reworked's roof-scoring engine, powered by Eagleview's high resolution aerial imagery of U.S. residential properties, with a campaign engine that ships two sequenced touches: a customized professional letter on Day 1, followed by a customized branded postcard seven days later. Both pieces include the homeowner's name, address, imagery of their roof as well as the details of the roofing company. Contractors pick a region, select an amount of opportunities, launch the campaign and the system handles printing, postage, sequencing and delivery.

"Direct mail in roofing has been broken for thirty years because nobody bothered to know what the roof looked like before they printed the letter. We have high resolution aerial imagery of homes in America. There's no excuse for sending generic mail using Every Door Direct Mail when we can send specific mail to the right roof." — Fred Castonguay, Co-founder, Reworked.ai

"The hard part isn't printing a letter, it's knowing which letter to print, for which homeowner, on which day. Betty scores millions of roofs, matches each address to property-specific creative and runs the sequence automatically. That kind of personalization at scale didn't exist in this industry until now." Shyam Prabhakar, Co-founder, Reworked.ai

How it works

A contractor logs into Reworked.ai, picks a region and Betty surfaces the qualified opportunities. They select a pack, toggle on Launch Campaign (Direct Mail) at $2.71 per home, upload their logo, company details and confirm. Letters ship within 1–2 business days; postcards follow seven days later. Both pieces are personalized for each homeowner. No design work, no list cleaning, no separate vendor account.

At $4.50 all-in per home (opportunity + mailer), a 500-home campaign costs about $2,250. At a 4% response rate, that's 20 inbound conversations at $113 each with a one on one conversation.

Early results

A regional Southeast roofing contractor mailed 1,000 Reworked-targeted letters and booked 24 qualified inspections in three weeks. Their last 10,000-piece generic postcard campaign? About 30 calls — most unqualified, few converted.

The math: 1/10th the mail and 8x the response rate.

Availability

Direct Mail Sequence is available today to all Reworked.ai customers in the United States, inside the Find Opportunities flow at Reworked.ai. No subscriptions and use as much or as little as you need, you control your business sales funnel.

About Reworked.ai

Reworked.ai is a predictive intelligence platform that helps a multitude of verticals discover, prioritize and convert high-intent homeowners. Through AI-driven analytics and customer data modeling, Reworked.ai transforms how businesses identify demand and drive revenue.

By Emma Peterson. 

Piers Dormeyer shares how Eagleview One helps contractors better understand structures with 3D modeling.  

Recently, Piers Dormeyer, the CEO of Eagleview, stopped by for a Roofing Road Trips® episode focused on their new platform, Eagleview One, and how it equips contractors with the tools needed to succeed in the modern market. Piers opened the conversation by talking a bit about what Eagleview One does, sharing, “The mission of Eagleview One is to move beyond the 2D measurement reports we’re known for, not that that's not important, and help contractors solve more problems by taking that data and creating a 3D visualization that showcases the property and the environment around it.”  

How is it possible to present a visualized model that is accurate enough to be useful? Eagleview uses high-tech planes to take incredibly precise aerial images of a structure. These images are captured at one inch GSD accuracy, which is 30-60 times higher resolution than satellite images (which is what you might find from Google street view, for reference). Using these high-definition images, they are able to create high-quality, accurate reports. In fact, a third-party engineering company has verified the accuracy of Eagleview’s measurements by conducting independent roof audits and found that Eagleview  “has 99% accuracy on roofs and 97-98% accuracy on the walls.” 

The Eagleview One platform takes this success a step further. By using tech tools, including AI, the Eagleview team is able to translate the images and the reports into a 3D model that allows contractors to truly get the full picture of their jobsite. As Piers put it, “There's a lot more information available behind those pixels than just the squares on a roof. So, really seeing it in 3D helps you understand certain part of the property that are harder to conceptualize in numbers.” 

Learn more about how Eagleview One helps contractors by listening to the full conversation with Piers.

By Heidi J. Ellsworth.  

From above the rooftops of New York’s Financial District, Eagleview Horizon ™ introduces a new era of geospatial intelligence.  

From 60 floors above Manhattan, with sweeping views of rooftops stretching toward the skyline’s endless horizon, Eagleview introduced a product designed to change how the industry sees and works with property data. The setting at the Roebling Room at Manhatta was more than symbolic. It perfectly reflected the vision behind Eagleview Horizon™; a new way to look across properties, portfolios and entire regions with clarity, speed and intelligence.  

Attending the launch, I was struck by how fitting it was to stand above the very rooftops that define so much of our industry. With New York City’s complex landscape below, Eagleview unveiled a technology built to simplify that complexity through advanced geospatial intelligence and agentic AI. With a room full of industry leaders, it was a proud moment for me personally to attend the launch, since I was also a part of the Eagleview startup. Horizon is truly a culmination of the hard work put in from the very beginning by many people throughout the last three decades who have been focused on empowering industries with highly precise data produced from aerial imagery.  

Eagleview Horizon is not just another tool. It represents the evolution of more than 25 years of verified property intelligence combined with cutting-edge artificial intelligence. Built on the foundation of Eagleview One™, the platform leverages one of the most comprehensive aerial imagery datasets in the country to deliver actionable insights across roofing, construction, insurance, government and property management.  

What makes Horizon stand out is its ability to act as an intelligent partner rather than a passive platform. Users can interact with AI agents to analyze properties, identify opportunities and make decisions faster than ever before. Whether it is a roofing contractor identifying storm-damaged areas or a property manager prioritizing maintenance across thousands of units, the system transforms workflows that once took hours into minutes.  

From a roofing perspective, the implications are significant. Contractors can now request detailed, color-coded maps showing aging roofs within a defined radius of a storm, filtered by critical data points such as roof type, size and condition. This level of targeting has the potential to redefine how contractors approach sales, inspections and long-term planning. It is truly a game changer.  

Today, the reach of Eagleview One and Eagleview Horizon extends far beyond roofing, addressing a much broader ecosystem. Insurance professionals can prioritize claims based on damage likelihood. Government agencies can better assess risk and plan infrastructure. Solar companies can refine prospecting and improve conversion. Across industries representing more than $1 trillion in economic activity, the common thread is the need for faster, more accurate decision-making driven by reliable data.  

What resonated throughout the launch was the emphasis on trust. Every insight delivered by Eagleview Horizon is backed by high-resolution imagery and verified property data. In an era where AI is often questioned for accuracy, this commitment to data integrity sets a new standard. The atmosphere at the launch reinforced that message. Looking out over the city, it was easy to see the scale of what Eagleview is addressing; millions of structures, each with their own story, condition and opportunity.  

The launch was just the beginning. Eagleview Horizon was featured in The Wall Street Journal and on video screens in Times Square. The full launch will take place in August of 2026.  This first step was not just memorable but a proud moment for the roofing industry overall.  

As the event concluded and the city's lights began to reflect off the rooftops below, one thing was clear; Eagleview Horizon is not just about seeing properties from above. It is about understanding them in entirely new ways and turning that understanding into real-world results.  

For contractors, manufacturers, insurers and property professionals, this launch signals a shift. The horizon is no longer a distant line. With the right technology, it is now a starting point for smarter decisions and stronger business outcomes.  

For more information on Eagleview Horizon and Eagleview One, visit the Eagleview directory on RoofersCoffeeShop. 

By Emma Peterson. 

Get a more complete view of the built environment with Eagleview One’s complete exterior property intelligence.  

A little under a year ago, Eagleview launched a new platform that brought all of their tools together in one space – Eagleview One! As Eagleview CEO Piers Dormeyer said at the time, “Eagleview One is an exciting new chapter in our company’s storied history. Our customers will now be able to access the highest resolution imagery combined with rapid, AI-powered innovations that deliver unrivaled property and asset insights. [And this is] just the beginning. We will be continuously releasing new features to help our customers solve their most pressing business challenges while unlocking additional value from the trusted Eagleview solutions that they’ve counted on for decades.”  

And today, they have followed through on that promise by continuing to innovate and improve the Eagleview One platform. In fact, just last month (March 2026), they announced a major platform update at their virtual Eagleview One Star Event – The expansion of Eagleview’s property data to include complete exterior 3D imaging.  

Dimitri Vollkmann, Eagleview’s head of product marketing, described this update:  

The release builds on Eagleview’s history of helping industries make property decisions with high-resolution aerial imagery, accurate measurements and property intelligence—reducing the need for ladders and on-site inspections. With full exterior 3D now in-platform, Eagleview is extending that legacy into a more complete view of the built environment.   

In action, this update gives both commercial and residential contractors access to an interactive 3D visualizer (based on high-resolution ortho and oblique imagery) that allows them to navigate a model of the building they are working on. Within this visualizer, users can toggle between different structures, zoom in on specifics, isolate sections, overlay additional images and more.  

The benefits of this are expansive. Not only does this make it easier than ever to bid by reducing the need for site visits, it also helps with material takeoffs, safer property assessments, improved project transparency and more. As Tripp Cox, chief product & technology officer of Eagleview surmised, “The continuously usable, interactive digital representation of the property replaces fragmented data, manual workflows, unnecessary site visits and outdated records with real intelligence our customers can act on immediately for their routine and complex projects.” 

Learn more about Eagleview One at www.eagleview.com.

The company that captures nearly every residential and commercial property across the United States is bringing two-plus decades of property intelligence to the Agentic AI revolution to solve the real challenges of working with properties and structures; targeting a $1 trillion+ market across insurance, construction, government and property management.

Eagleview, the only company whose fleet of 100 aircraft has spent over two decades imaging nearly every property in America, today announced the launch of Eagleview HorizonTM, an agentic geospatial intelligence (GeoAI) engine. Eagleview Horizon leverages the company's unparalleled property data and aerial imagery platform, Eagleview OneTM, to supercharge the capacity for construction, insurance, government, infrastructure and property management firms looking to solve real world challenges. Further, Eagleview Horizon’s agent-to-agent capabilities enable external AI systems to directly integrate Eagleview’s comprehensive analyses and geospatial data. Eagleview Horizon represents an entirely new interface that allows customers to leverage AI agents to explore properties and structures, identify and implement solutions today and find tomorrow’s opportunities.  

"We've spent more than twenty years building the most comprehensive property dataset in the country. Eagleview Horizon is transformative; it leverages our proprietary imagery and property intelligence at a scale we know no competitor can replicate," said Piers Dormeyer, chief executive officer of Eagleview. "Eagleview Horizon represents unrivaled advancement in a geospatial intelligence engine. It helps power more trusted decisions. And, because every answer traces back to verified data built on our industry-leading, high-resolution imagery, Eagleview Horizon can be trusted with every business decision that matters. " 

How this impacts core industries 

With Eagleview Horizon, 

• Roofing contractors can request a color-coded canvassing map of every roof over 15 years old within two miles of last night's hailstorm, filtered by roof type, roof area, roof age and roof condition.  
• Insurance claims managers can now ask which properties in a storm-affected region should be inspected first, ranked by damage likelihood and claim severity.  
• Property managers can identify which assets in a 50,000-unit portfolio are approaching maintenance risk and can prioritize and schedule maintenance and repairs.  
• Residential solar installers can enhance their sales effectiveness by leveraging Eagleview Horizon as a virtual geospatial analyst to help improve solar site prospecting, enhance lead qualification and enrichment and prioritize prospect outreach. 
• Government assessors and planners will be able to utilize Eagleview Horizon to predict areas that might be more severely impacted by weather, growth or complex logistical challenges.  
• Commercial roofers will more easily pinpoint structural changes, more safely and efficiently complete annual inspections and more quickly and confidently identify prospective projects. 
• Infrastructure managers will better manage their assets by analyzing and reviewing changes over time to more effectively identify and manage needed maintenance or upgrades. 
• GIS professionals will accelerate their interactions with geospatial intelligence to perform more sophisticated and comprehensive analyses. 
• Users with non-technical backgrounds will also be able to take advantage of geospatial analyses due to the democratizing power of GeoAI. 
• Architecture, Engineering & Construction (AEC) professionals will search parcel characteristics at scale across geographic areas to optimize site selection, even screening for historical weather impact or intersection with flood zones.  
• Landscapers and other home services firms will be better able to prospect for new customers, more rapidly and accurately deliver project estimates, and better identify and conduct ongoing maintenance. 

Eagleview Horizon includes multiple Model Context Protocol (MCP) integrations and more than 20 tools enabling agentic workflows that span property identification, filtering, scoring, and export in a single session. Unlike generic AI platforms, Eagleview Horizon is designed to identify opportunities users didn't know to look for. The proprietary aerial imagery and property intelligence found in Eagleview One are fused with curated and trusted external data sources, and customer-owned datasets into a single agentic experience. 

The platform is designed to empower industries that collectively represent more than $1 trillion in annual US economic activity: 

• Property and casualty insurance, where US direct premiums crossed $1.05 trillion in 2024 and where homeowners’ insurance losses surged more than 30% in the first half of 2025 alone as catastrophic weather events accelerated. 
• Roofing and construction, a $28 billion US market served by more than 100,000 contractors, the overwhelming majority of whom currently rely on manual workflows to identify storm-damaged leads. 
• Property management, a $120 billion global industry overseeing more than 45 million rental units, where the median occupied home is now over 41 years old.  
• Government and tax assessment, where $797 billion in property tax revenue depends on assessment accuracy that aerial change detection can materially improve. 

Eagleview Horizon combines both superior geospatial AI agents and extensive property intelligence derived from the company’s proprietary imagery library. The company generates aerial imagery that is among the highest-resolution available for North American properties with verified measurements, property intelligence and machine learning-generated condition signals now available. Change detection across the entire country will be available in the model shortly.

"Eagleview Horizon is not just a natural language-based search engine. It is a powerful agentic partner transforming how our customers will be able to work with geospatial intelligence all along their workflows," said Tripp Cox, chief technology officer of Eagleview. "And as a result, Eagleview Horizon delivers high-confidence operational efficiency and improved business outcomes. These are real results based on accurate and verified data and actual property intelligence." 

Bert Hess, CEO of Florida Roofing and Gutters, shared, "Identifying prospects for roofing projects used to take hours and required bouncing between three or four different tools and technology platforms. Eagleview Horizon does this in one place and does it better. It delivers those qualified prospects in just a few minutes. The targeting and time-saving capabilities are a game-changer for more effective canvassing." 

Availability and access 

On June 1st, Eagleview Horizon will be available by invitation only through Eagleview One, the company's unified customer-facing platform at www.eagleview.com/eagleview-one. Interested parties should visit www.eagleview.com/horizon (not yet live) for more information and to join the waitlist for early access. 

About Eagleview 

Eagleview is a leader in geospatial technology, providing solutions that transform the way our customers work. Eagleview is renowned for its geospatial data and its 3.5 billion+ imagery library which encompasses 96 percent of the U.S. population. Eagleview’s unique technology portfolio comprises more than 300 patents, enabling it to offer highly differentiated software, imagery and analytics products for multiple industries.

By Emma Peterson. 

How technology is changing the homeowner purchasing process and reshaping contractor marketing strategies. 

In a new Read Listen Watch® (RLW), Megan Ellsworth sat down with Dan Shurtz of Aletheia Digital and Nick Knellinger of Eagleview for a conversation about how innovative tech solutions can help you manage evolving home and business owner expectations. Aletheia Digital is a marketing company that focuses on helping contractors in maximizing website design, SEO optimization, lead acquisition and brand management.  

Dan opened the conversation by sharing some insight into how home and business owner expectations have shifted recently:  

Homeowners are getting a lot more comfortable with technology and looking for more transparency when it comes to purchases... Additionally, we’ve also seen data that's indicating as many as 60-80% of people prefer to have a salesperson-less experience. And to be clear, this data isn’t saying the job of sales is going away, but it is showing independence in homeowners to do their own research and have more control in the process. 

Because of this shift in expectations, with homeowners no longer expecting a salesperson to present everything and instead seeking out information themselves, contractors need to start changing the way they market and sell to clients.  

For example, SEO (search engine optimization) and AEO (answer engine optimization) are huge sources of lead generation. Dan shared a bit about these two tools, saying, “SEO is familiar; roofers are used to seeing Google and other search engines as lead sources. As for AEO, many contractors aren’t accustomed to seeing ChatGPT or other AI chatbots as lead sources...But the truth is that 37% of all homeowner searches now start with an AI platform and then verify it using traditional search engines (SEO still drives 35 times more traffic than AI engines do).”  

The result of this is that contractors need to shift where their marketing budgets go. Dan explained, “Your truck wraps and your yard signs and your outdoor billboards, they are becoming less important as your online presence – think your website, your Google business profile, your YouTube channel, your social media platforms, etc.” 

One recommendation for contractors looking to shift their budgets is to invest in online, quick quoting tools. Nick explained, “A quick quoting tool on your website can be key. A lot of consumers looking for control over the roofing process will be directed to that and by seeing numbers about their actual roof, you build a lot of trust.” For example, investing in something like QuickQuote, which is powered by Eagleview’s data, is a great way to get high value leads even as homeowner expectations change.  

Listen to the podcast or Watch the recording to learn more about using innovative digital tools to meet evolving client expectations. 

By Jenny Yu. 

Renoworks Pro helps contractors present design options and pricing in one seamless experience. 

In this episode of Roofing Road Trips®, Karen Edwards spoke with Jenni McMorran of Renoworks to discuss how Renoworks Pro’s Instant Estimator is helping contractors present designs and pricing together to streamline the sales process and improve closing rates.  

Within the platform, contractors can generate a design report that showcases multiple product and color options alongside pricing tiers. “In the visualizer, it has a design report which allows the contractor to create different versions of that design,” Jenni explained. “Within that design report, they can now have a design with a ‘good’ price, a design with a ‘better’ price and a design with the ‘best’ price.” The report can be emailed, printed or shared digitally, allowing for quick and easy proposals.  

Alongside the convenience and flexibility these reports offer, accuracy has been a key focus in the design of the tool. Powered by Eagleview data, the tool delivers measurements that Jenni said are highly reliable. “From our internal testing, we found it’s no more than 3 to 5% off, so around 95% accurate,” she said, noting contractors can also pull a more detailed measurement report within the platform if needed. 

Designed to integrate into any contractor’s existing workflow, the instant estimate is generated in less than a minute, helping contractors close deals in one call. “You can show the design, talk through the materials and give that price all in that same visit,” Jenni said. For contractors that use a two-call close, the instant estimator can help build trust and confidence. “It can help set expectations early, so instead of the homeowner sitting in suspense, they get a realistic sense of what things might cost. That way, the final quote isn't a shock. It's a continuation of that conversation.” 

Looking ahead, Renoworks plans to expand its reach beyond the roof. “We’re working on expanding the feature to cover the entire exterior of the home,” Jenni shared. “Our goal is to give contractors a way to price out the full renovation project in real time while they’re sitting with the homeowner.” 

Read the first article in this series and Listen to the podcast to learn more about Renoworks Pro’s Instant Estimator.