Reworked.ai
Setting the new standard in roofing profitability
Leading roofing contractors are moving beyond guesswork. They're using breakthrough technology that can analyze roof conditions, predict homeowner behavior and identify perfect opportunities with unprecedented efficiency. It represents the biggest leap forward in roofing customer acquisition technology. We've built the world's first platform that combines Eagleview's aerial intelligence with AI-powered predictions.
Target your advertising with Reworked.AI
Tired of marketing efforts that miss the mark? Reworked.AI’s Direct Mail service helps roofing contractors move beyond scattershot advertising and reach homeowners who are more likely to need roof maintenance or replacement. Powered by EagleView aerial imagery and AI-driven opportunity scoring, Reworked.AI identifies properties where the roof may already show signs of aging, damage or other needs, helping contractors focus their outreach on real opportunities instead of broad ZIP code lists.
Through its partnership with PostCardMania, Reworked.AI makes it easier to turn those insights into action. Contractors can upload their Reworked opportunities, develop targeted messaging for those specific leads and get mailers shipped in as little as three business days. The result is a more personalized direct mail campaign that speaks to the homeowner’s actual property instead of relying on generic marketing language. Reworked.AI reports that its Direct Mail Sequence has seen response rates of 3–5% or higher, with close rates 3.2 times higher than digital ads.
For roofing contractors looking to generate more qualified leads, Reworked.AI helps connect the dots between data, messaging and execution. By targeting homeowners whose roofs have already been flagged as needing attention, contractors can spend less time guessing and more time reaching the right prospects with the right message at the right time.
Live at IRE 2026 with Reworked.AI
2026 IRE Interview Booth
Reworked.ai Featured on the Exit Rich Podcast
In this episode of Exit Rich, Lance Bachmann and Fred Castonguay explore how artificial-intelligence tools are transforming business behind the scenes. They dig into ways AI exposes inefficiencies, reveals hidden opportunities, and reshapes how entrepreneurs build wealth. Through real-world examples they examine both the promise and the pitfalls of relying on automated systems. The discussion unveils surprising tactics, ethical questions and how businesses can adapt smartly. Listeners will come away with a clearer sense of what AI can, and cannot, do in modern entrepreneurship.
Reworked. First-ever AI + aerial intelligence platform for roofing
Together, the integrated solution delivers unprecedented visibility into real-time roof conditions combined with homeowner buying propensity intelligence
Real damage. Real buyers. Real revenue. Betty identifies damaged roofs owned by financially qualified homeowners in your target market. Skip the guesswork and go straight to properties ready to buy.
Three breakthrough capabilities. One powerful platform.
Advanced Roof Analysis
Eagleview's cutting-edge aerial technology identifies damage, age and urgency across the entire United States
Predictive Homeowner Intelligence
Proprietary AI analyzes thousands of signals to predict who will actually buy and can buy – identifying prime opportunities
Market Opportunity Mapping
Breakthrough geographic intelligence reveals neighborhoods where roof problems meet buying power
Latest Promotions and Rebates
Target Your Marketing with Reworked.AI
Tired of marketing efforts that miss the mark? Reworked.AI's Direct Mail service helps roofing contractors turn scattershot advertising into precision targeting. Using AI-driven property insights, Reworked.AI connects you with homeowners who may need roof maintenance or replacement and are more likely to invest in their roof. Through its partnership with ...
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Latest Podcasts
Fred Castonguay and Shyam Prabhakar: Transforming Roofing With Cutting-edge Tools
In this episode of Roofing Road Trips®, host Karen Edwards is joined by Fred Castonguay and Shyam Prabhakar from Reworked.AI to explore their latest product innovations. They break down features like the Direct Mail Easy Button, HALO, Zip Analyzer and Storm Opportunities, discussing how these tools are designed to help ...
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Fred Castonguay and Shyam Prabhakar - Rejuvenate or Replace? Let the Data Decide
In this episode of Roofing Road Trips®, Karen Edwards sits down with Fred Castonguay and Shyam Prabhakar of Reworked.AI to unpack the growing role of data in roof rejuvenation. Fred and Shyam tackle the misconception that rejuvenation competes with roof replacement and explain how smart contractors position it as part ...
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Stop Chasing Leads. Start Using Data.
In this Read Listen Watch®, Heidi J. Ellsworth sits down with Peter Cleveland from Eagleview and Fred Castonguay from Reworked.ai to discuss how high-quality data is optimizing marketing and sales. As contractors head into a new year with tight pipelines and fresh budgets, this conversation explores why traditional lead-generation methods ...
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Latest Webinars
Reworked.ai and All Craft Exteriors
Who doesn’t need a coffee break? Join RoofersCoffeeShop for a coffee break every third Tuesday of the month at 10 am PT. In the February Coffee Break, we are joined by Fred Castonguay with Reworked.ai. This Coffee Break will cover how knowledge of your customer turns outreach into action - ...
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How Reworked AI + Eagleview One Finds Roofing Opportunities for $1.79: Live Demo + Case Study
Roofing contractors face a tough challenge: endless prospecting, wasted ad spend, and chasing low-quality jobs. That’s why we built Betty, our AI, designed to help you uncover real roofing opportunities starting at just $1.79. In this webinar, we cover:
The biggest challenges facing roofing contractors & sales teams
How our Eagleview One ...
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Read Listen Watch - Educational Content
Stop Chasing Leads. Start Using Data.
In this Read Listen Watch®, Heidi J. Ellsworth sits down with Peter Cleveland from Eagleview and Fred Castonguay from Reworked.ai to discuss how high-quality data is optimizing marketing and sales. As contractors head into a new year with tight pipelines and fresh budgets, this conversation explores why traditional lead-generation methods ...
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Buy Online
Stop wasting marketing dollars on broad campaigns that do not reach the right homeowners. Reworked.AI’s Direct Mail service helps roofing contractors use data-driven targeting to connect with property owners who may need roof maintenance or replacement and are more likely to take action. By identifying stronger opportunities upfront, Reworked.AI helps ...
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Latest Videos
The Weekly Blend - Episode 201
Join us every week to learn the latest news in the roofing, metal, coatings and outdoor living industry.
The 201st episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series.
Tune in to ...
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Reworked.ai's Video Playlist
To learn more about Reworked.ai, visit their Coffee Shop directory.
Subscribe to Reworked.ai's YouTube Channel.
Live at IRE 2026 with Reworked.AI
2026 IRE Interview Booth
AI Lead Scoring for Roofing & Solar
What if you could find qualified roofing opportunities ...
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