Workshop brings roofing professionals together

By Jesse Sanchez. 

Nearly 500 contractors gathered for a full day of education, industry conversations and practical business development. 

LoanDepot Park in Miami, Florida, became a hub for roofing education and connection as nearly 500 contractors attended the CertainTeed Business Building Workshop. Designed as a concentrated, one-day event, the workshop brought contractors together with manufacturers and vendor partners to examine the challenges and opportunities shaping today’s roofing businesses. The regional setting made it possible for companies to involve multiple team members while gaining information they could bring back to their organizations. 

Throughout the venue, attendees participated in classroom sessions, visited vendor areas and followed live programming from the RoofersCoffeeShop® sound stage. With the baseball field serving as a backdrop, the stage hosted interviews, discussions and educational conversations focused on the needs of roofing professionals. 

The event’s curriculum covered a broad range of topics, including low-slope applications, insurance processes, solar integration and operational strategies. Together, the sessions gave contractors opportunities to review technical issues while also considering how stronger systems and communication can support business growth. 

Interest in digital outreach was especially visible during a podcasting class presented by The Coffee Shops® team. The standing-room-only session explored how contractors can use content to increase visibility, strengthen their brands and connect with customers. Attendees also submitted business cards for a chance to participate as live podcast guests, adding an interactive element to the learning experience. 

Vendor participation further expanded the workshop beyond formal instruction. Contractors could speak directly with suppliers, compare available solutions and consider tools for use in the field or office. 

The event also created time for peer-to-peer conversations about regional conditions, operational performance and the shared challenges facing roofing companies. By combining education, supplier access and industry networking, the workshop offered attendees practical ideas alongside opportunities to build stronger professional relationships. 

Learn more about the CertainTeed Business Building Workshop and its focus on contractor education, connection and long-term growth by watching the full playlist!