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Top 3 Selling Points of DECRA’s Limited Lifetime Warranty

December 4, 2022 at 3:00 p.m.

By Trevor Underwood, DECRA Metal Roofing.

How to educate DECRA’s Limited Lifetime Warranty to homeowners.

Every homeowner wants the security of knowing they made the right choice when it comes to their roof, but not every warranty is created equally. When talking with homeowners, make sure to educate them on the importance of a strong warranty to protect their investment.

Homeowners who have a DECRA metal roof enjoy knowing their roof comes standard with one of the most comprehensive warranties in the industry. That’s why it’s important to educate homeowners on the different types of warranties since not all “lifetime” warranties are the same. For example, some asphalt roofing manufacturers charge for different types of warranties, and provide only basic coverage for the product (if at all). Additionally, some manufacturers prorate the length of the warranty, so in just a few short years, only a fraction of the roof is covered.

This is not the case for DECRA, so the warranty is a strong selling point for interested homebuyers. For other key selling points contractors should consider, continue reading below.

1 - The warranty covers wind up to 120 MPH and hailstones up to 2.5” in diameter.

When compared to asphalt shingles, clay tiles, and wood shakes that have shortcomings when exposed to the elements, the durability of a metal roof is hard to compete with. Engineered to protect against natural disasters, like hurricanes and tornadoes, DECRA’s products are warrantied for:

  • Wind up to 120 miles per hour.
  • Hailstones up to 2.5 inches in diameter.

2 - Homeowners can transfer the warranty to a new owner.

Some roofing manufacturers do not allow warranty transfers when selling homes. This creates a headache for homeowners who invested in a new roof prior to selling, but can’t pass on the warranty to the new owners.

DECRA roofs are backed by a warranty that comes with buyer-friendly terms and acts as an excellent selling point for many homeowners looking to capitalize on the longevity of metal roofing. This means homeowners may transfer their warranty to a subsequent property owner within 20 years of the initial installation.

In areas where tornadoes and hurricanes are common, this warranty is a great way to upsell your home to buyers who may be more willing to pay a premium price.

3 - There’s no additional cost for the warranty.

Homeowners can register for the Lifetime Limited Warranty free of charge, any time. While registration is not required for warranty coverage, it’s recommended. They’ll receive the DECRA Homeowners Manual upon doing so, which includes a copy of the warranty, instructions for cleaning and walking on a DECRA metal roof, and answers to frequently asked questions.

Get the added value of a lifetime limited warranty

DECRA roofs have excelled through some of the harshest weather conditions around the world for over 60 years. The Lifetime Limited Warranty is a testament to our industry-setting standards backed by the durability, longevity and integrity of our roofing systems. If you have questions about the warranty, feel free to contact us for more information.

Learn more about DECRA  in their RoofersCoffeeShop® Directory or visit DECRA.com.

Original article source: DECRA

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