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The tool bag for the job

The tool bag for the job
August 29, 2026 at 9:00 a.m.

By The Coffee Shops®. 

When traditional options on the market don’t cut it, sometimes you have to do it yourself. One carpenter-turned-designer shares his experience pursuing innovation in creating a new tool bag. 

In an episode of Roofing Road Trips®, host Karen Edwards sat down with Roger Brouard, founder of Veto Pro Pac, to discuss the importance of innovation and pursuing solutions for day-to-day problems. From facing frustration on the jobsite to designing a solution, Roger exemplifies what it means to innovate for the betterment of your industry. Now, his products are a part of The Malco Group and are some of the most relied upon tool storage solutions on the market for industry professionals. 

After facing endless frustration with the traditional soft-sided tool bags, Roger was eager for a better solution for storing his tools on the jobsite. He shared, recalling his frustration of traditional tool storage, “You’d dump everything on the ground and dig through it; it was an exercise of aggravation and frustration to get a needed hand tool.” 

A carpenter by trade and experienced in hands-on problem solving, Roger went to the drawing board and came up with a solution of his own: the Veto Pro Pac. Relying on a vertical layout rather than the traditional horizontal storage systems for the job, the bag is easy to access and sort through. Vertical tiered pockets on a flat panel are inside the bag, streamlining the user’s ability to navigate the system, finding what they need without obstruction and clutter. He shared, “It all came together and I knew it was better than any tool bag on the market, and I knew it would sell.” 

To toughen up the design, as the jobsite often requires a bit of rough handling and wear to the exterior, the bag is made using a plastic, sturdy base. He shared, “A plastic base solved three situations: moisture protection, tear protection and stability to a loaded tool bag.” A tough product for a tough trade, ready to take on the day-to-day needs of carrying so many tools and heavy products. It was vital not only to create a product that’s sturdy, but one that’s going to outlast the rest.  

Listen to the full podcast or Watch the recording to learn more about Roger and his journey to building Veto Pro Pac. 

Learn more about Malco Group in their Coffee Shop Directory or visit malcotools.com.



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