The power of company culture

By Emma Peterson. 

Learn about the importance of aligning your hiring with your company goals.  

In a new episode of Roofing Road Trips®, host Karen Edwards is joined by Kristin Case of Hi-Peak Staffing Solutions and Erika Teasley of Stonescape Steel Roofing & Exteriors for a conversation about developing a strong company culture. This is a crucial topic for business owners across the industry, as company culture is deeply connected to business success. Erika has experienced this firsthand, sharing, “Your company culture truly can define whether or not you are going to thrive or if you're going to die as a company. I have learned the hard way in many different situations throughout my time how important it is to hire people that truly are aligned with you in mission and company goals.”  

This is also a topic that Kristin knows well, as a main part of her work at Hi-Peak is based around connecting companies with talent that will mesh well with their culture. Kristin explained, “When I'm helping a client fill an internal position, I always ask what their onboarding and training process looks like. It’s a key conversation because you are very unlikely to find someone that is already perfect for a culture, but you can find people who are ready to grow into that.”  

So, what kind of training process is Kristin hoping to hear about when she starts that conversation? One championed by strong leaders that are willing to meet people where they are and help them grow. Something like what Erika has developed at Stonescape Steel Roofing. Erika shared a bit about how she onboards new team members, saying, “What I've learned is to start everyone out at a reasonable level within my company, and then give them a growth path to where they can excel and the sky is the limit for them. Everyone in my company, from the lowest person to the highest person, has a base salary. From there, I use a commission structure that allows them to grow based on their ability and dedication.” 

Listen to the whole episode for more on the importance of hiring with company culture in mind.