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The foundation of the industry

The foundation of the industry
July 24, 2025 at 12:00 p.m.

By Heidi J. Ellsworth. 

The Roofing Alliance continues to lead the industry. 

After attending the National Roofing Contractors Association (NRCA) last week, I left once again thinking about how much the NRCA and its foundation, the Roofing Alliance, do for the industry. If you are not aware of what the Roofing Alliance does, it is time to take a good look and potentially get involved. 

The Roofing Alliance is uniting the roofing industry through leadership, innovation and a shared commitment to giving back. With a core focus of education, training, technology, research and sustainability, members of the Alliance are helping shape a stronger future for roofing professionals nationwide. 

By funding scholarships, advancing workforce development and supporting construction management programs at top universities, the Roofing Alliance is creating pathways for the next generation of leaders. Its ongoing philanthropic work, including the impactful partnership with Ronald McDonald House Charities, brings together contractors, manufacturers, suppliers and service providers in a spirit of collaboration and purpose. 

Any roofing professional or company can join the Roofing Alliance — it is not just good for the industry, it is good for business. Members gain access to exclusive research, networking opportunities and industry initiatives that can improve operations, build brand reputation and strengthen relationships. RoofersCoffeeShop® is proud to be a Roofing Alliance member. Being involved with the committees and events not only keeps us at the forefront of what is happening but allows us to help. Being part of the Alliance positions companies as thought leaders and champions of progress, helping them stand out in a competitive market. 

It is more than a foundation. It is a movement built on the belief that by working together, the roofing industry can achieve more, give more and grow stronger. From cutting-edge research to hands-on community support, the Roofing Alliance is making a difference where it matters most. 

Now is the time to get involved. Learn how you and your company can elevate the industry and make a lasting impact by joining the Roofing Alliance at roofingalliance.net

Learn more about Roofing Alliance in their Coffee Shop Directory or visit www.roofingalliance.net.

About Heidi

Heidi is the president of The Coffee Shops. She is very involved with roofing associations and helped launch the Roofing Technology Think Tank (RT3) and National Women in Roofing. When she isn't working she likes going for walks and playing cribbage.

 

 



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