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The Demand for Metal Roofing Continues to Rise

Marco Demand for Metal Roofing
November 24, 2020

By Marco Industries.

Contractors are celebrating as data indicates the increasing popularity of metal roofing.

The demand for metal roofing for new home construction has doubled according to data collected by Dodge Data and Analytics and commissioned by the Metal Roofing Alliance (MRA). This is good news for residential roofers as metal roofing continues to enjoy an ongoing rise within the repair/remodel segment of the market.

Metal roofing is the second most popular type of residential roofing in the U.S. the report states. The Mid-Atlantic region saw the greatest increased use of metal roofing. This is not surprising considering how common severe storms and hurricanes are in the area. The metal roofing industry has done a good job of promoting the material as the ideal choice for long-lasting performance in climate extremes.

Style, design and the desire among consumers for more environmentally friendly choices were all listed as factors for the continued surge in popularity for metal roofs. The research indicates that today's homeowners also understand the benefits of high-tech metal roofing coatings to boost energy efficiency and deliver low maintenance benefits.

As a metal roof installer, you can use this information to your advantage. Promote the benefits of metal roofing and point out that it is a growing choice for homeowners. Consumers love to hear what other consumers are doing. For big purchases like a roof, there is safety in numbers. So, when they hear that others are doing it, they feel safer in their purchase decision as well.

Of course, you can use high-quality metal roof ventilation from Marco as a strong selling point as well. While you appreciate the easy installation and customer-first service you get from Marco, your prospective customers will be swayed by the long warranties, the made-in-the-USA quality, and the environmentally friendly recycled materials which make up our ventilation products. And of course, Marco’s exclusive nonwoven polyester material provides a superior net-free ventilation area that helps keep out moisture, pests and dust while delivering noticeable energy savings.

Now is the time to get out there and sell, especially when metal roofing is gaining in popularity. So, go get ‘em. And don’t forget to add Marco’s quality metal roof ventilation and other accessories to your sales pitch. They could be just the thing to help tip the scales in your favor!

Learn more about Marco Industries in their RoofersCoffeeShop® Directory.

Original article source: Marco Industries



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